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Luxury Travel Trends

A Look at the Hottest Luxury Hotel Trends from Virtuoso

January 9, 2017 -

Virtuoso, the global network of luxury travel agencies, has released their 2017 Best of the Best directory, featuring its exclusive collection of hotels and new experiential itineraries.

The largest collection to date, with a record-setting 656 pages, includes 75 new properties, bringing the total portfolio to more than 1,150 hotels in 100 countries. Here are the top trends and insights seen among recent additions to the Virtuoso Hotels & Resorts collection.

Luxury Hotel Boom in Emerging Destinations: According to the 2017 Virtuoso Luxe Report, South Africa, Portugal and Colombia are among the hottest up-and-coming destinations this year. As a result, a new crop of luxury hotels and resorts are opening, such as South Africa's Tswalu Kalahari (pictured) and Six Senses Douro Valley in Portugal, giving travelers more options in these emerging regions.

Hotel Lobbies that Really “Work”: Hotels are continuing to reinvent the functionality of lobby spaces by creating ultra-cool lounges as places to meet, network and conduct business. The Palace Hotel in San Francisco offers a stunning historic court, with people on laptops gathering in a bar equipped with Wi-Fi and outlets. The new Four Seasons in downtown Manhattan offers lobby-specific amenities, such as laptops and interpreters for business meetings.

Hotels Bring the Destination to Life: To accommodate travelers' growing desire for authentic and adventurous experiences, hotels are increasing on- and off-property activities. Virtuoso has also responded to this demand by expanding Best of the Best to feature 76 pages of cultural itineraries, including sushi making with one of Tokyo's top chefs, camel rides along Erg Chebbi – the largest dunes in the Sahara – and nighttime safaris in Laos. Hotels immersed in the region's terrain also play an important role in attracting travelers. Those include Amanera Resort, recently opened in the heart of Dominican Republic's jungle, and the new Inkaterra Hacienda Urubamba, based in Peru's Sacred Valley of the Incas.

Boutique Reigns King: The desire for personalized travel experiences and Instagram-worthy design continues to drive the popularity of boutique hotels. Of the 40 properties accepted into Virtuoso since June 2016, 60 percent have fewer than 100 rooms. New additions include Ted Turner's one-room Ladder Ranch in New Mexico, where guests will have outstanding wildlife-spotting opportunities on the 156,000-acre property, and at his 18-room Sierra Grande Lodge & Spa, also in New Mexico, guests can enjoy outdoor hot springs, which were first established by the region's Native Americans as a healing tradition.

Wellness 3.0: The rapidly growing travel niche is expected to hit $680 billion this year. It is expanding 50 percent faster than the overall tourism industry and hotels are responding accordingly. Mii amo, a destination spa in Sedona, goes beyond traditional treatments by offering restorative therapies such as Reiki, a Japanese technique for stress reduction, and Clinique La Prairie in Switzerland is a pioneering medical retreat that combines cell therapy and holistic wellness.

Best of the Best is currently being distributed to the homes of 150,000 of Virtuoso's best clients, as selected by their advisor. To view the directory online, click here.

Now celebrating its 25th anniversary, Virtuoso Hotels & Resorts is the longest running and most prestigious program available to travelers. Virtuoso provides guests with exclusive benefits worth up to $450 per stay with value-added amenities such as spa treatments and rounds of golf when a visit is booked through a Virtuoso advisor.

To find your next great hotel stay, visit www.virtuoso.com/hotels.


 

Featured Luxury Hotels

 


 

LUXURY PARTNERS

 

Calala Island - Nicaragua
A luxury resort named one of "The 10 Best Private Islands in the World" is nestled in the undiscovered part of the Caribbean, off the coast of Nicaragua. Come experience barefoot luxury in a pristine paradise!

 

 

 

Carneros Resort and Spa - Napa Valley, California
The resort features 86 charming private guest cottages and suites and nightly private luxury home rentals, each furnished with casual elegance and nestled in a lush garden courtyard with private deck.

 

 

 

BINA - Luxury Yacht Charter 142'
Offering remarkable quantities of luxury for a yacht of her size category, nothing but unadulterated bliss awaits you on board BINA. Sleeps 10-12 in 5 cabins.

 

 

 

Villa Sabai Jai - Koh Tao, Thailand
Three exclusive, boutique pool villas for rent on the small island Koh Tao in the Gulf of Thailand -- the perfect place for those seeking privacy, luxury and tranquility.

 

 

 

Hotel del Coronado - San Diego
The iconic Hotel del Coronado has been the world's choice for creating inDELible moments and connections for over 128 years.

 

 

 

Eden Roc at Cap Cana - Punta Cana
Offering exclusive luxury in the Dominican Republic, Eden Roc at Cap Cana, the only Relais & Chateaux hotel on the island, features 34 freestanding suites with private pools and stunning views.

 

 

 

The Luxury Signature - The Finest Luxury Villas in Southeast Asia
The Luxury Signature is Southeast Asia's most exclusive collection of luxury villas rental and vacation homes, located in some of the most beautiful destinations including Phuket and Koh Samui in Thailand, and Bali in Indonesia.

 

 

 

Primland - Meadows of Dan, VA
A pristine Blue Ridge Mountain resort offering 12,000 acres of space, sky and shifting moods. Primland is the ultimate getaway for world-class golf, refined dining, and outdoor activities in an environment of rare natural beauty.

 

 

 

Rawai VIP Villas - Phuket, Thailand
A brand new family community and kids' park that epitomizes modern Thai luxury. Each of the 40 villas boasts a private pool in terraced courtyards.

 

 

Meadowood Napa Valley
Owned by vintners and dedicated to showcasing Napa Valley wines, Meadowood is a member of Relais & Chateaux and features a 3 Michelin Star Restaurant!

 

 

Hurtigruten Cruises
Go beyond a traditional cruise line - explore the world in an authentic, unique & natural style. Hurtigruten offers voyages to Antarctica, Norway, Iceland, Greenland & more.

 

 

Carrington Italia - Amalfi Coast
Luxury Villa Accommodations and Personalized Service on Italy's celebrated Amalfi Coast. Experts in providing exclusive travel experiences and local knowledge of the Amalfi Coast.

 

 

Anse Chastanet - St. Lucia
Set amid a lush 600-acre estate with two soft-sand beaches and breathtaking views of St. Lucia's iconic twin Pitons mountains, a UNESCO World Heritage Site. Activities range from jungle biking, hiking and bird watching to snorkeling on the reef within swimming distance of the beach.

 

 

Home in Italy: The Most Stunning Villas Imaginable!
The portfolio includes handpicked properties located in the most beautiful regions of Italy; a team of specialists personally selects each villa and only the finest properties become part of the exclusive Home in Italy collection.

 

 

AutoEurope - Luxury Car Rental
Rent the car of your dreams and treat yourself to the best in style, comfort and automotive engineering on your next getaway.

 

 

Raffles Grand Hotel d'Angkor - Siem Reap, Cambodia
Set across from the Royal Palace, Raffles Grand Hotel d'Angkor is one of the landmark historic hotels of the legendary Grand Tour of Indochina. The hotel first opened its doors in 1932 but the legend lives on today after careful restoration.

 

 

Hotel Valley Ho - Scottsdale, Arizona
A hideaway for celebrities, this Downtown Scottsdale resort features generously sized guest rooms with all-glass walls opening onto airy patios or balconies, many with views of Camelback Mountain.

 

 

Argentario Golf Resort & Spa - Tuscany, Italy
The Design Golf Resort - named 'Best Luxury Hotel in Italy' by Overseas Living Magazine - offers 73 design rooms, one luxurious villa for rent and a number of sophisticated homes for sale.