Aston Martin Introducing Branded Luxury Destinations

  • May 24, 2011
Aston Martin Introducing Branded Luxury Destinations
The worldwide portfolio of Aston Martin's luxury destinations will include villas, apartments, residences, hotels, sports clubs and accompanying exclusive leisure facilities. Each development will be totally unique – maintaining the key principles of the brand's prowess whilst combining the natural beauty of idyllic locations. Striking property designs will be tailored to suit a selection of first class leisure markets such as Marina, Beach, Ski, Golf and Polo.

Power, beauty and soul are the 3 core elements that lie at the heart of the Aston Martin brand, and these same elements will be significant in placing Aston Martin destinations at the pinnacle of the luxury travel industry.

"Aston Martin has an inherent beauty. It is this design expertise, and an understanding of aesthetics combined with functionality, that will differentiate the resort development style of Aston Martin," says Alvaro Hidalgo of First Logic.

First Logic is currently identifying suitable worldwide locations for this extension to the Aston Martin brand. High caliber locations will be chosen that have a unique appeal with varied natural beauty.