Following this week's announcement of the headliners for Byron Bay Bluesfest 2011 that will feature legendary performers Bob Dylan, BB King, Elvis Costello and more, new packages have been introduced to welcome blues fans from around the world.

Bluesfest (www.bluesfest.com.au) has been running in Byron Bay for 20 years and attracts more than 100 artists/bands from around the world in 200 shows on six stages. Taking place from April 21-25, 2011, the event features a trademark blend of international superstars, exciting newcomers, cult heroes, soul legends, roots, folk and country rock, and hip hop.

Appealing to different travel styles and budgets, there are several packages and accommodations available.

For a luxury hotel experience, The Byron at Byron Resort & Spa is offering a three night package priced at $1860 AUD* and $2883 for five nights. It includes:
• Spacious one bedroom suite nestled into the rainforest
• Two Bluesfest Adult General Admission passes
• Daily yoga class
• Use of infinity swimming pool, tennis court, gymnasium, pool side sauna
• Shuttle bus into town (complimentary three times each day)

For more information or to make reservations, visit www.thebyrobatbyron.com.au

Those seeking a more residential style accommodation can check into Apartments Inn Byron where they can enjoy a studio apartment for $2758 AUD. The five night package also includes two Bluesfest Adult General Admission passes for three nights. Guests can also upgrade to one, two or three bedroom suites. For more information or reservations, visit www.apartmentsinnbyron.com.au

Music fans who want to experience the great outdoors and beauty of Byron Bay can take advantage of on-site camping for three nights at $758 AUD or five nights at $1112 AUD. The camping site at Tyagarah Tea Tree Farm is located directly next to the Festival grounds and offers a general store, showers, toilets and shuttle buses into town. Camping permits are included along with two Bluesfest Adult General Admission passes. For more information, visit www.bluesfest.com.au

Situated on Australia’s New South Wales’ Pacific coastline, Byron Bay provides a laid-back, bohemian refuge with a dynamic mix of alternative philosophies, beach culture and urban sophistication. An iconic surf destination, Byron Bay is featured in the new movie Going Vertical, which made its debut in the US last week at the Anaheim International Film Festival. A popular destination for surfers and celebrities whose charms have remained a closely guarded secret, it was recently honored in TripAdvisor.com’s Travelers Choice Awards 2010, in categories including Top Destinations in the World and Best Beach and Sun Destination.

And, for those who want to take a chance at experiencing Bluesfest firsthand, there is still time to enter The Going Vertical in Byron Bay sweepstakes and win a trip for two to Byron Bay that can be taken at a time of the winner’s choosing. Valued at more than $10,000, the prize includes two Premium Economy tickets on V Australia from Los Angeles, five-nights accommodation at The Byron at Byron Resort, airport transfers, and kayaking and surfing experiences. Participants can register to win at www.goingverticalinbyronbay.com

Hotel Profile: The Byron at Byron Resort and Spa