News
Trends
Celebrities
Interviews
Jet Set Pet
Suite Dreams
Top 5
Weekend Away
Specials
Family Vacation Packages
Romantic & Honeymoon Packages
Spa & Wellness Packages
Destination Weddings
Girls Getaways
Spring Specials
Summer Specials
Winter Specials
Destinations
Articles
Hotels
Hot Hotel Openings
Beach & Island Resorts
5-Star City Hotels
Adventure & Eco Lodges
Boutique City Hotels
Country House Hotels
Family Resorts
Romantic Retreats
Guest Ranches
Safari Camps & Lodges
Golf Resorts & Lodges
Spa Resorts & Wellness Retreats
Ski Resorts & Lodges
Wine Country Getaways
Villas
Beach Villas
Country Villas
Golf Villas
Ski Villas
Villas
Residences
Trips/Cruises
Cruises & Yachting
Rail Journeys
Ultimate Adventures
Private Jet Travel
Safaris
Family Travel
Travel Tips
Business Travel
Airline News
Arts/Culture
Events
Food/Wine
Restaurants
Bars & Nightclubs
Afternoon Tea
Coffee
Culinary Travel
Wine Travel
Spa/Sport
Spa & Wellness Retreats
Yoga & Hiking
Golf Getaways
Ski Vacations
Shop/Style
Gift Guide
Beach and Resortwear
Beauty and Fragrance
Books
Fashion
Home Style
Luggage and Handbags
Luxury Autos
Men's Style
Travel Essentials
Watches & Jewelry
Wine and Spirits
World's Most Expensive
Home Page
News
Compagnie du Ponant Becomes Ponant
September 4, 2014
The name PONANT is shorter, easier to remember and has a stronger visual impact. The allegory of the ‘three sails’ of the logo has been retained with firmer lines to convey a new energy.
With its new name, the only French cruise line is reiterating its commitment to grow business internationally while remaining loyal to its origin as well as the core values behind its success – to discover the treasures of the world by sea, on board luxury small capacity ships flying the French flag.
WHY THIS NEW NAME?
A single word to express the essential. A new momentum to support the brand’s impressive global growth in the last five years, marked by the launch of four sisterships that stand out from the rest in terms of design and innovative features, and the opening of new offices abroad (Miami, Hamburg, Sydney, Hong Kong, Shanghai). The company has become a benchmark for luxury cruises à la française with Founder and CEO, Jean-Emmanuel Sauvée, who, for over 25 years, has with his teams and crews shaped this maritime adventure with passion and authenticity.
WHY KEEP THE LOGO?
With the new name, the company is developing the brand globally while preserving its roots, placing the three sails of its first cruise yacht, Le Ponant, back on center stage in the logo. The lines of the sails have been made firmer, giving the PONANT brand a new wind in its sails, pushing it to new horizons!
WHY THE “YACHT CRUISES & EXPEDITIONS” SIGNATURE?
The logo comes with a new “Yacht Cruises & Expeditions” signature to illustrate PONANT cruises’ core mission. More than just a cruise, “Yacht Cruises” evokes a different concept of sea travel, designed from the very start by the company and which has defined all its cruises from the beginning: voyages combining exceptional itineraries, with Five-Star facilities aboard luxury small scale yachts. “Expeditions” refers to the luxurious expedition cruises, a concept allowing travelers to explore extreme regions on authentic but refined adventures.
A NEW TYPEFACE
The logos of the ships have also been updated. PONANT has chosen the Peignot typeface and its art deco lines originally designed by Cassandre, a visionary French graphic designer who made his mark with the very famous adverts for French cruise liner, Normandie, produced in the 1930s, and the logos he created for Christian Dior and Yves Saint Laurent.
Visit website:
https://en.ponant.com
Like Us
Facebook
Follow Us
Twitter
Follow us
Instagram
Sign-up for Our Email Newsletter
FIND A LUXURY HOTEL & BOOK WITH EXCLUSIVE PERKS!
Andorra
Anguilla
Antigua & Barbuda
Argentina
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Barbados
Belgium
Belize
Bermuda
Bhutan
Botswana
Brazil
British Virgin Islands
Brunei Darussalam
Cambodia
Canada
Cayman Islands
Chile
China
Colombia
Cook Islands
Costa Rica
Croatia
Curacao
Cyprus
Czech Republic
Denmark
Dominica
Dominican Republic
Ecuador
Egypt
England
Estonia
Ethiopia
Fiji Islands
Finland
France
French Polynesia
Galapagos
Germany
Greece
Grenada
Guadeloupe
Guatemala
Honduras
Hungary
Iceland
India
Indonesia
Ireland
Israel
Italy
Jamaica
Japan
Jordan
Kenya
Kuwait
Laos
Latvia
Lebanon
Luxembourg
Madagascar
Malawi
Malaysia
Maldives
Malta
Martinique
Mauritius
Mexico
Monaco
Mongolia
Montenegro
Morocco
Mozambique
Myanmar
Namibia
Nepal
Netherlands
Netherlands Antilles
New Caledonia
New Zealand
Nicaragua
Norway
Oman
Panama
Papua New Guinea
Peru
Philippines
Poland
Portugal
Puerto Rico
Qatar
Russia
Scotland
Seychelles
Singapore
Slovakia
South Africa
Spain
Sri Lanka
St Vincent & the Grenadines
St. Barthelemy
St. Kitts & Nevis
St. Lucia
St. Martin
Sweden
Switzerland
Taiwan
Tanzania
Thailand
Turkey
Turks & Caicos
U.S. Virgin Islands
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
Vanuatu
Vietnam
Wales
Zambia
Zimbabwe
Beach
City
Coastal
Countryside
Desert
Golf Course
Island
Jungle
Lakeside
Mountains
Remote
Waterfront
Wilderness
Adventure/Eco/Nature
Culture
Business Meeting
Casino/Gambling
Food & Wine
Family Vacation
Golf Getaway
Pet Friendly
Romantic Getaway
Safari
Scuba Diving
Shopping & Fashion
Ski Vacation
Spa & Wellness
Villas
Wedding
Wineries / Wine Tasting
Luxury Partners
Villa Lala — Romantic Boutique Hotel in Puerto Vallarta
Cabo Platinum - Cabo San Lucas Luxury Villas, Yachts & Concierge Services
Villa Firenze Costa Rica
JUP - Personal Service for Buying and Selling Real Estate in Jupiter, Florida
Polaris Slingshot - A three-wheeled sensation that re-ignites your love for driving
Rancho Valencia Resort & Spa - Rancho Santa Fe, California - One of the West’s most sought-after five star resorts
Tuscan Dream - Immerse Yourself in the Tuscan Villa Vacation Experience
Grand Hotel Portovenere - Cinque Terre - Discover this beautiful region of Italy!
Dude Ranchers Association - An all-inclusive vacation experience like no other
El Encanto, A Belmond Hotel - Santa Barbara, California - Experience timeless Californian glamor.
The Ranch Italy at Palazzo Fiuggi - The Ranch Malibu brings its award winning wellness program just 50 minutes from Rome.
Grand Hyatt Kauai Resort & Spa - Poipu, Kauai, Hawaii - Beachfront Resort
Culture, Spirituality, and Wellness in Japan's Tochigi Prefecture
Blue Waters Resort & Spa - Antigua - A hidden gem nestled in a private bay on Antigua's northwestern coast with sunset views
A.M.A Selections - Luxury Villa Rentals throughout Europe
Come Together Wellness - Rest, Restore & Explore on Kauai
Red Savannah: Luxury Villas and Tailor-Made Holidays
Live Aqua Beach Resort Cancun, Mexico - Adults Only, All Inclusive
Argentario Golf & Wellness Resort - Porto Ercole, Tuscany, Italy
The Kayon Jungle Resort - Ubud, Bali, Indonesia - a sanctuary of tropical indulgence.
Porto Zante Villas & Spa - Zakynthos, Greece - The leading villa resort in Europe
Fairmont Le Château Frontenac - Quebec City, Canada - Breathtaking views of the St. Lawrence River and the UNESCO Old fortified city