Conrad Hotels & Resorts, Hilton Worldwide's global luxury brand, will raise its flag in New York's Financial District in the fourth quarter of 2011.

The Conrad New York will be the brand's fifth property to open in the United States and the first Conrad hotel in New York City. Existing Conrad properties in the United States include Conrad Miami, Conrad Chicago, Conrad Indianapolis and Conrad San Juan.

Located at the current site of the Embassy Suites New York, situated at 102 North End Avenue (at Vesey Street), the hotel will house 463 luxury rooms in a prime location in the heart of New York City's Financial District, adjacent to the Hudson River to the west and the new Freedom Tower (One World Trade) to the east. The hotel will be situated within a short distance of downtown Manhattan’s historic landmarks and popular attractions, such as the New York Stock Exchange, City Hall, Trinity Church, South Street Seaport, Battery Park, and the trendy neighborhoods of Tribeca, SoHo and Greenwich Village.

The soaring, sunlit 15-story atrium lobby features a dramatic Sol LeWitt art piece rising 13 floors above the check-in desk. Each luxuriously appointed guestroom will feature an average of more than 550 square feet, a minimum of two flat panel televisions and a full complement of contemporary electronic features. Conrad New York will also feature upscale dining and beverage outlets that are consistent with Conrad’s global definition of luxury. Interior design is being styled by Kohn Pedersen Fox Associates, Office dA and Remedios Studios.

In addition, more than 15,000 square feet of flexible meeting space will ensure that guests can stay connected and meet in comfort, supported by state-of-the-art technology and meeting facilities. A 6,000 square foot Grand Ballroom is designed to accommodate conferences and social gatherings for more than 600 participants.