Discover The Best of British Luxury Shopping at The Athenaeum London

Discover The Best of British Luxury Shopping at The Athenaeum London
Ideally located in Mayfair with some of London's best-known luxury landmarks on their doorstep, The Athenaeum is the perfect place to escape the January blues and enjoy a well-deserved shopping break–including behind-the scenes access.

The Athenaeum has signed up with some of the top retailers in Covent Garden with offers galore on womenswear, menswear, health and beauty, housewares and crafts. With almost all discounts adding up to 10% off and some places offering up to staggering 50% off, it s a great way to make the most of a trip to London in the New Year.

The five-star property can also arrange complimentary exclusive VIP shopping experiences, such as a personal consultation with Fortnum & Mason's in-house milliner Adrian Phillip Howard to create an individual statement hat -- perfect for any social occasion. Or, take a journey with Fortnum's archivist through three centuries of the celebrated establishment's past. The talk includes tea or coffee and a copy of “Fortnum & Mason – the First Three Hundred Years.”

Burlington Arcade, England's oldest and longest shopping arcade, is offering a truly unique experience – a fragrance profile with Penhaligon's, where an expert consultant matches your personality to a fragrance.

These special opportunities are available alongside any of the property's popular winter promotions – including their US dollar rates -- from January 2nd through March 31st, 2014. Rates start as little as $579 per night in a deluxe guestroom.

At The Athenaeum, you're in the middle of everything – right opposite the Royal Parks and Buckingham Palace, and within walking distance from some of the world's finest museums, galleries, fashionable shops and theater. The City, Soho and Canary Wharf are just a few stops away

The hotel's expert concierge staff is always happy to help organize your itinerary. There's even a dedicated children's concierge for the little ones.

Further information can be found at www.athenaeumhotel.com