GoPro Renews Resort Partnership with Vail Resorts

  • June 4, 2015
GoPro Renews Resort Partnership with Vail Resorts
The deal includes the integration of the GoPro brand and product in retail stores, marketing collateral, promotional materials, sponsorships, camera demos and on-site event activations as well as on Vail Resorts' social marketing platforms.

The collaboration between the two premier brands also encourages adventure seekers and travelers to capture their mountain experience with a GoPro to share with their friends, family and social networks. Each season, resort guests and outdoor enthusiasts around the world will see jaw-dropping GoPro footage of the diverse terrain, epic skiing and snowboarding conditions, memorable mountain backdrops and legendary summertime activities available across the Vail Resorts' footprint, inspiring them to capture GoPro content of their own.

The all-seasons partnership will augment the guest experience at all Vail Resorts properties, including Vail Mountain, Beaver Creek, Breckenridge and Keystone in Colorado, Park City in Utah, Heavenly, Northstar, Kirkwood at Lake Tahoe, Afton Alps in Minnesota, and Mt Brighton in Michigan – premier mountain locations that speak to the core and heritage of the GoPro brand. Additionally, Vail Resorts' investment to connect Canyons and Park City to create the largest ski resort in the US provides an incredible opportunity to capture amazing Utah mountain content.

Vail Resorts and GoPro also share a number of sponsored athletes, including some of the best skiers, snowboarders and GoPro content producers in the world. Lindsey Vonn, Sage Kotsenburg, Bobby Brown and Eric Willett each claim a Vail Resorts mountain resort as their home mountain and GoPro as their go-to capture device for immersive video and photo. This shared athlete base augments the partnership between the brands and creates opportunities for unique activations that bring resort guests closer to these legendary athletes.

For more information, visit www.gopro.com The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.