Bentley London Reopens as U.K.'s First Waldorf Astoria. This newest property addition marks the debut of The Waldorf Astoria Collection brand in the United Kingdom and demonstrates the Hilton Family's commitment to the expansion of its luxury and lifestyle brands into key markets worldwide.

The Bentley London, The Waldorf Astoria Collection, will be the third European hotel to join the company's Waldorf Astoria Collection.

In September 2008, the former Rome Cavalieri Hilton was relaunched as the Rome Cavalieri, The Waldorf Astoria Collection, marking the debut of the luxury brand in the region. In January 2009, the brand welcomed its second European hotel, The Trianon Palace Versailles, The Waldorf Astoria Collection, to its growing portfolio. Continuing this growth, the company has also unveiled plans for its Israeli inauguration, with the opening of The Palace Jerusalem in 2010. In the heart of London, positioned for the capital's most fashionable districts; Kensington, Knightsbridge and Chelsea, the finest museums, as well as the most famous classical music venue, The Royal Albert Hall, the sixty-four guestroom Bentley hotel offers opulent interiors, discreet and personal service and a tranquil and intimate setting behind its traditional white stucco façade.

In addition to The Bentley hotel, The Waldorf Astoria Collection also operates 10 other properties -- seven in the United States, comprising the Arizona Biltmore Resort & Spa in Phoenix, Ariz.; Grand Wailea Resort Hotel & Spa in Maui, Hawaii; the Casa Marina Resort & Beach Club, the Naples Grande Beach Resort and The Reach Resort in Florida; La Quinta Resort & Club in Southern California; and El Conquistador Resort & Golden Door Spa in Puerto Rico. Internationally it operates the 46-suite Qasr Al Sharq or "Palace of the Orient" in Jeddah, Saudi Arabia; the Rome Cavalieri; and the Trianon Palace Versailles. The company is also developing Waldorf Astoria Collection hotels and residences in key cities around the world and next year expects to launch the Dakota Mountain Lodge (Park City, Utah), The Boca Resort & Club (Boca Raton, Fla.), El San Juan Hotel & Casino (Puerto Rico) and the legendary The Roosevelt (New Orleans). The Palace Jerusalem (Israel) is expected to open in 2010. All properties are now part of the wider Hilton Family.

For additional information or reservations, visit www.waldorfastoriacollection.com. For information on The Bentley London, The Waldorf Astoria Collection, call 44 (0)20 7244 5555 or visit www.thebentley-hotel.com.