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News
Hotels Dangle Larger Than Life Video As Lures to Guests
May 2, 2017
Video is where hotels strut their stuff, flaunt their wares and lure guests toward an audition, for who doesn’t want to be in
that
movie.
They seduce in different ways. Some leverage a minimalist approach. Others go epic with drones. Most sell the destination to varying degree. And others reveal a bit of their personality with their approach to storytelling. Across Asia, hotels bait the hook in different ways, but bait it is. Be careful with that credit card.
Palace Hotel Tokyo -- Cooking Teppanyaki
https://en.palacehoteltokyo.com/gallery/video-gallery/go-teppanyaki-dining-experience-tokyo/
The parameters of this video are clearly defined. A teppanyaki chef lays a piece of fish on a hotel steel plate, cooks it, cuts it, removes it to banana leaves, dresses it with wasabi, and then pushes it toward the viewer. What’s most remarkable is the sizzle of the fish, the intensity of the chef, and the incredible focus of this short story.
Soori Bali -- The Designer and Owner’s Story
This clip delves into the story behind the creation of Soori Bali, told from the perspective of its charismatic designer and owner, renowned architect Soo K. Chan. Peppered with interesting anecdotes, sweeping shots transport the viewer to the award-winning resort and its spectacular natural surrounds, including a black diamond volcanic sand beach and blazing green rice fields.
Ani Sri Lanka -- Overview
Many resorts are now turning to drones for a bird’s-eye perspective on the experience. A high-pitched Indian vocalist and a techno beat sets the mood for a video that whets the appetite for surfing, safaris, temple-touring, banqueting and lounging.
Galle Face Hotel - Sea Spray Opening
Viewers experience the opening of Galle Face Hotel’s seafood restaurant, Sea Spray, from start to finish with this clip. The many guests, decadent seafood, and new interiors of the oceanfront perch are introduced during this four-minute summary of the opening party at one if Sri Lanka’s oldest and most storied properties.
Grand Hyatt Taipei -- 25th Anniversary
Some hotels try to persuade you of a certain ambiance, and this one goes a long way toward making you feel, no matter where you’re from, that the hotel is a lot like home. The music is sentimental and tracks visits by four different parties, each engaged in their own drama.
Reverie Saigon
https://www.thereveriesaigon.com/photo-video-gallery/
This music and collage feels like the preface to a grand story that takes place partly in the hotel, and that is going to change someone’s life forever. Ths video suggest that life is lived on a very deep level here. The imagery is lush and refined, the pictured people very focused and the destination highly romantic.
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