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I Spy Summer at New York's InterContinental Hotels

June 27, 2013 -

Temperatures rising, sun shining, picnic baskets opening in the park – it's official summer's here!

To celebrate the sights of the city's best season, the InterContinental New York Times Square and the InterContinental New York Barclay are teaming up to launch a new package created to give families an authentic New York experience. With the “I” Spy Summer package, guests will follow a special map curated by each hotel's concierge to uncover a variety of ‘In The Know Experiences' throughout Manhattan. Along the way, guests will be encouraged to take part in an interactive social media game chronicling their Big Apple adventures.

Upon checking into spacious family-friendly accommodations, guests will receive a customized “I” Spy Adventure Map highlighting the concierge's top insider tips throughout the city. Map in hand, families will take to the streets and uncover the hidden gems of New York City's most eclectic neighborhoods. Throughout their travels, families will snap photos in front of as many map destinations as possible and upload them to Instagram or Twitter using the hashtag #ISpySummer. The hotel's concierge team will follow these images and will select their favorites for a special giveaway at the end of summer.

The map features special “In The Know” experiences – a signature element of the InterContinental brand that connects guests to an authentic and enriching experience in each destination. One such experience is located just around the corner from the InterContinental New York Times Square in their Hell's Kitchen neighborhood. When InterContinental families follow the map to Schmackary's cookie store they will be greeted with six freshly baked cookies in gourmet flavors such as Maple Bacon, Peanut Butter Banana Crunch and Oatmeal Scotchie. And because nothing goes together like milk n' cookies, each family member will also enjoy a refreshing glass of locally sourced Hidden Valley milk. Families in-town on July 18, 2013 will have the opportunity to enroll in a special cookie decorating contest where the winning team will have their dough featured at Schmackery's cookie store for a limited time!

The “I” Spy Adventure Map also includes helpful tips for parents as they navigate the city streets. These Insider Tips include stops at kid-friendly destinations like the Children's Museum of Manhattan where families can beat the heat during a hot afternoon. Here, young children can explore in the PlayWorks and live like real New Yorkers with kid-sized delis, fire trucks and MTA busses. After, take the whole family to Cafe Lalo where the children can enjoy Gelato and Milkshakes while Mom and Dad refuel with delicious espresso and tiramisu. To make the experience even more ‘Insider,' this charming setting is also featured in the famous Manhattan-based movie “You've Got Mail”!

To enroll in the Cookie Decorating Contest held at the InterContinental New York Times Square Hotel on July 18, 2013 from 2:00pm-3:00pm, please contact Victoria Zuffranieri at 212.803.4580 or ictsqsales@ihg.com. For hotel reservations or additional information, please call 1-866-875-1978 or visit www.InterContinental.com.


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