The Dubai-based luxury hotel group is now an official partner of Singapore Airlines' frequent flyer program.

Jumeirah, the Dubai-based luxury international hospitality management group and a member of Dubai Holding, has announced that it is now officially a partner of Singapore Airlines and their Frequent Flyer Programme, KrisFlyer.

Starting January 2009, all KrisFlyer members will earn miles when staying at any Jumeirah Hotels & Resorts in Dubai, London and New York - all of which are destinations served by Singapore Airlines.

This strategic announcement emphasises Jumeirah’s continued growth in airline partnerships and its focus on rewarding members. It is also a tribute to Jumeirah’s commitment to the Asia-Pacific region. Jumeirah recently opened regional sales offices in Singapore, Shanghai and Tokyo, and in the course of 2009 the Group is eagerly anticipating the grand opening of Jumeirah HanTang Xintiandi in Shanghai, Jumeirah’s first hotel in the Asia Pacific region.

The Singapore Airlines' network currently covers 67 destinations in 35 countries. From Dubai, customers will be able to enjoy the convenience of Singapore Airlines’ wide network of connections to destinations such as Singapore, New York, London and Shanghai, which are cities where Jumeirah has, or will soon have a presence in.

In addition to this latest partnership, Jumeirah has extensive expansion plans to grow its portfolio of luxury hotels and resorts into key gateway or letterhead cities and aspirational resort destinations worldwide. Currently, the Group has several luxury five-star properties under development in the United Arab Emirates, Jordan, Qatar, Oman, Bahrain, Kuwait, Maldives, Bali, Thailand, China, Argentina, Spain, England, Scotland and the US Virgin Islands. In 2009, the Group is eagerly anticipating the grand opening of Jumeirah HanTang Xintiandi in Shanghai, Jumeirah’s first hotel in the Asia Pacific region.