La Maison Arabe Marrakech Launches Exclusive Moroccan Argan Oil Discovery

Grown solely in the southwest coastal region of Morocco, argan oil is famous for its nutritive and cosmetic benefits. The distinctive program is designed specifically to offer guests insider access and education about the unique oil, commonly referred to as "liquid gold," its exclusive cultivation by women-run cooperatives in the region, and the preparation and use in both the culinary and beauty industries. In addition to excursions to an argan oil women's cooperative, La Maison Arabe's Argan Oil Discovery Program showcases the culinary and cosmetic applications of the oil with a hands-on experience in their cooking school, where travellers will learn how to use the oil in various dishes, and argan oil based treatments in La Maison Arabe's hammam.

Morocco is the sole producer of the valuable argan oil, which is derived from the kernels of the argan tree, grown in the Essaouria region of the country. Known for various health and beauty benefits, argan oil is extremely rich in essential fatty acids and vitamin E and has extraordinary antioxidant, restructuring, hydrating and anti-aging qualities.

Additionally, its distinct nutty flavor is highlighted in Moroccan cuisine. The oil is used as a premium accent ingredient in the cuisine and cooking school programs offered at La Maison Arabe and is a key product used in the property's spa and hammam.

La Maison Arabe's Argan Oil Discovery Program is available to guests year round and includes:

• Accommodations – Four nights' accommodations at La Maison Arabe, including a complimentary bottle of Moroccan wine.
• Argan Oil Cooperative and Essaouira Day Excursion – During this full-day trip, guests will explore the fields of argan trees and may see the famous goats that climb their branches and perch themselves on the trees. Guests will experience the production of argan oil on-site and up close with a visit to one of the women's argan oil cooperatives. The tour will continue to Essaouira, a city with a rich history and dating back to the 16th century. The tour of Essaouira will end with a Moroccan lunch.
• Cooking Workshop – A half-day workshop at La Maison Arabe's world-renowned cooking school. Guests will learn from and work with a dada (traditional Moroccan chef) to learn the secrets of Moroccan cuisine, tips on using the nutty-flavoured argan oil and preparation of various Moroccan dishes with argan as a key ingredient.
• Spa Treatment – One complimentary traditional Marhaba ritual treatment, per guest, at La Maison Arabe's hammam and spa. The Marhaba ritual will incorporate the nutritive argan oil in a treatment including a body scrub, an argan and orange blossom body wrap, and a 30-minute relaxing massage using argan oil.

Pricing for the Argan Oil Discovery Program starts at $1,125 for 4 nights, double occupancy, and is based on availability. For additional information and reservations, contact +212 5 24 38 70 10 or visit www.lamaisonarabe.com

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