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Luxury Travel Trends

Living Like Eloise: The Rise of Five-Star Hotel Branded Residences

July 11, 2014 -

Five-star hotel brands and real estate developers are collaborating to offer branded residences that ensure a trusted, premium lifestyle.

Concierge services 24/7, high–end fitness centers and spas, valet parking and private access are just a few of the amenities buyers can expect – turning their favorite hotel brand into a home!

Some cases in point:

Cottonwood Properties has partnered with Ritz-Carlton to build The Residences at The Ritz-Carlton, Dove Mountain, a community of free-standing homes positioned within walking distance to the fabulous Ritz-Carlton Dove Mountain (Savannah Guthrie's wedding location!). Ritz Carlton brand loyalists have driven significant momentum, with over $12 million in sales so far this year and six homes currently under construction. Owners benefit from the brand's world-renowned service and amenities including hotel meal delivery, concierge services and daily housekeeping and maintenance.

Fairmont Heritage Place El Corazon de Santa Fe

El Corazon de Santa Fe has partnered with Fairmont Heritage Place to create Fairmont Heritage Place El Corazon de Santa Fe. Sales increased 150% since 2011, largely due to Fairmont loyalists jumping on board. Owners benefit from Fairmont amenities like daily house cleaning, laundry services and pre-arrival grocery shopping.

The Ritz-Carlton Residences, Vail

Real Estate Developer Vail Resorts Development Company has partnered with Ritz-Carlton in the development of The Ritz-Carlton Residences, Vail. Significant sales success resulted with more than $200 million sold since its inception in 2010. In addition to the impeccable Ritz service, owners also have ski/boot storage, concierge services and membership to The Arrabelle Club for ski in/ski out access among other perks.


 

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