Celebrity Travel & StyleInterviewsJet Set PetLuxury VoyagesSuite Dreams - The World's Best SuitesTime TravelerLuxury Travel TrendsWeekend Away
Destination WeddingsFamily Vacation PackagesSpa & Wellness PackagesRomantic & Honeymoon PackagesGirls GetawaysFall Travel PackagesWinter Getaway PackagesChristmas Travel & PackagesNew Year's Eve Packages
ArticlesThe Best Hotels, Resorts & Villas Around the World
Beach & Island Resorts5-Star City HotelsAdventure Lodges & Eco EscapesBoutique City HotelsCountry House HotelsRomantic RetreatsLuxury Guest RanchesLuxury Safari Camps & LodgesGolf Resorts & LodgesSpa Resorts & Wellness RetreatsSki Resorts & LodgesWine Country GetawaysLuxury Family Travel & ResortsNew HotelsHot Hotel Openings
Beach, Coastal & Island VillasCountry VillasGolf VillasSki VillasLuxury Villas & Vacation Rentals Around the WorldHotel Branded Residences
Luxury Cruises & YachtingLuxury Car RentalTravel Tips & AdviceAirline NewsUltimate TripsBusiness TravelFamily TravelLuxury SafarisPrivate Jet TravelRail Journeys: The World's Most Scenic Train Rides
Events
RestaurantsBars & NightclubsAfternoon TeaCoffeeCooking ClassesCulinary TravelWine Travel
Spa & Wellness RetreatsYogaGolf GetawaysTennisSki Vacations
Gift GuideBeach and ResortwearBeauty and FragranceBooksFashionHome StyleLuggage and HandbagsLuxury Autos & Driving ExperiencesMen's StyleTravel EssentialsWatches & JewelryWine and SpiritsWorld's Most Expensive
Back to:  Home >

Luxury Travel Trends for 2018: Pristine, Unfrequented & Unique Destinations

November 9, 2017 -

Global luxury travel network Virtuoso has determined 2018 will be the year for discovering less-visited destinations.

Virtuoso's 2018 Luxe Report, which forecasts what to expect in travel for the year ahead, shows the desire for unspoiled natural beauty continuing to motivate travelers. The annual report reveals consumer preferences in high-end and experiential travel, as discerned from a comprehensive survey of the network's travel advisors worldwide.

Five must-take trips for 2018, according to Virtuoso advisors:


  1. Cold is hot. Seasoned travelers in search of fresh destinations are setting their sights on chillier climes. Iceland continues to surge in popularity, placing high in several Luxe Report categories this year. Cruisers are enthusiastic about Alaska, and adventurers about Antarctica and the Arctic. One trip of a lifetime mentioned by Virtuoso's expert advisors: seeing the Northern Lights.

  2. Exploring new destinations is the year's top trip motivator, and travelers are embracing the opportunity to push beyond their comfort zone. Virtuoso advisors suggest that people check out at least one new place a year, and challenge themselves to try something unexpected during their sojourn: swim with marine life like dolphins or mantas, go zip-lining or ballooning, or take a helicopter tour.

  3. Connecting with family through travel. After topping the list of trends since 2010, multigenerational travel has firmly established itself as a travel niche. Following close behind is travel with immediate family, also a consistent trend that will carry forward in 2018. Whether renting a European villa for a celebration with loved ones, cruising to the Galapagos Islands, or snorkeling at the Great Barrier Reef, a family trip creates lifelong memories, strengthens bonds, and plays a pivotal role in childhood education.

  4. Experience Africa. From culturally rich South Africa, also 2018's top adventure destination, to the wilds of Botswana and Kenya, to the souks of Morocco, Africa is one of the world's most diverse continents. Virtuoso's advisors say a safari is an integral part of the African experience, particularly with wildlife preservation a priority for today's sustainably savvy travelers.

  5. Be a traveler rather than a tourist. Immersive experiences not found in a guidebook or brochure, opportunities to meet locals, wandering neighborhoods and making spontaneous discoveries are the best ways to experience a destination, according to Virtuoso advisors. Whether it is wine tasting, or learning a traditional craft or a new language, travelers will be seeking out the true culture of that area they are visiting.


The desire for experiences that foster genuine human connection is a key driver for today's travelers. No activity is too unusual for the clients of Virtuoso travel advisors, as some of the more surprising requests show. Travelers are asking for everything from reaching the edge of space in a MiG-29 flight in Russia, to herding cattle in Australia, to hosting a celebration in a private capsule aboard the London Eye. They also seek rare accommodations such as an igloo in Norway, a private castle all to themselves, and sleeping under the stars in the desert – no tent required.

With the focus on far-flung exotic destinations in 2018, it is not surprising that luxury travelers are embarking on international trips of two weeks or longer, which are seeing strong demand. Week-long international trips and three- to five-day domestic trips continue to be popular as well. What is surprising, though, is that Virtuoso advisors also noted more interest in shorter international trips, such as Machu Picchu and the Galapagos Islands in less than a week. Conversely, some travelers are requesting longer trips of three to five weeks.

Advisors from Virtuoso-affiliated travel agencies in North America, Latin America, Asia-Pacific, the Caribbean, Europe, Africa and the Middle East were polled, drawing on their expertise and client requests to offer insight into 2018's biggest trends.

Photo credit: Iceland by Original Travel


 

Featured Luxury Hotels

 


 

LUXURY PARTNERS

 

Springtime in Tuscany, 25% off
Relais San Sanino is a charming, unique resort in Tuscany, near Montepulciano, offering 4 Exclusive Luxury Suites in the Countryside.

 

 

Private Villa Rentals - Caribbean & Mexico
In the realm of world-class luxury private villa rentals, we know that the exceptional experiences our guests deserve are about much more than just the villa itself.

 

 

 

Carneros Resort and Spa - Napa Valley, California
The resort features 86 charming private guest cottages and suites and nightly private luxury home rentals, each furnished with casual elegance and nestled in a lush garden courtyard with private deck.

 

 

 

Calala Island - Nicaragua
A luxury resort named one of "The 10 Best Private Islands in the World" is nestled in the undiscovered part of the Caribbean, off the coast of Nicaragua. Come experience barefoot luxury in a pristine paradise!

 

 

 

WEALTH MAGAZINE
The luxury lifestyle - how to spend it on autos, jets, yachts, real estate, travel, shopping, wellness and all the best in life.

 

 

 

Anse Chastanet - St. Lucia
Set amid a lush 600-acre estate with two soft-sand beaches and breathtaking views of St. Lucia's iconic twin Pitons mountains, a UNESCO World Heritage Site.

 

 

 

Eden Roc at Cap Cana - Punta Cana
Offering exclusive luxury in the Dominican Republic, Eden Roc at Cap Cana, the only Relais & Chateaux hotel on the island, features 34 freestanding suites with private pools and stunning views.

 

 

 

ULTIMATE ADVENTURES
Explore the world outdoors - discover the best travel adventures, glamping, activities, gear, apparel, vehicles, and more.

 

 

 

Primland - Meadows of Dan, VA
A pristine Blue Ridge Mountain resort offering 12,000 acres of space, sky and shifting moods. Primland is the ultimate getaway for world-class golf, refined dining, and outdoor activities in an environment of rare natural beauty.

 

 

 

Rawai VIP Villas - Phuket, Thailand
A brand new family community and kids' park that epitomizes modern Thai luxury. Each of the 40 villas boasts a private pool in terraced courtyards.

 

 

Argentario Resort Golf & Spa
The Design Golf Resort - named 'Best Luxury Hotel in Italy' by Overseas Living Magazine - offers 73 design rooms, one luxurious villa for rent and a number of sophisticated homes for sale.

 

 

SUPERYACHT MAGAZINE
Living the dream - the world's best yachts for sale and charter. See the latest trends in yacht design, tech, toys, destinations and lifestyle.

 

 

Mountain Shadows
The new resort features timeless modern design, 183 guestrooms, a restaurant with an exhibition kitchen, two pools, a high-tech fitness facility, a fully revamped short golf course, a golf grill and lounge as well as 37,500 square feet of indoor and outdoor event space.

 

 

Jade Mountain - St. Lucia
Jade Mountain is an exclusive luxury 'resort within a resort' with 24 suites at St. Lucia's famed Anse Chastanet Resort, in a truly romantic and magical setting poised high overlooking St. Lucia's Piton World Heritage site and the Caribbean Sea.

 

 

Hotel Valley Ho - Scottsdale, AZ
Escape to the sun in Scottsdale! A hideaway for celebrities, this Downtown Scottsdale resort features generously sized guest rooms with all-glass walls opening onto airy patios or balconies, many with views of Camelback Mountain.

 

 

JETSETTER MAGAZINE
Luxury travel and lifestyle - discover all the best destinations, hotels, resorts, nightlife, adventure, shopping, safaris, villas, spas and much more.

 

 

A.M.A Selections
A.M.A Selections offers a portfolio of hand-picked villas on the French Riviera, Tuscany and Umbria, complemented with an exclusive range of concierge services such as private jet and yacht charter, private chef, car service, and more.

 

 

BINA - Luxury Yacht Charter 142'
Offering remarkable quantities of luxury for a yacht of her size category, nothing but unadulterated bliss awaits you on board BINA. Sleeps 10-12 in 5 cabins.

 

 

 

VOYAGES MAGAZINE
Exploring the World in Style - cruising, yachting, expeditions, family adventure, luxury, river cruising - all to the best destinations in the world.