NOMO SOHO Luxury Hotel Debuts Today in New York City

  • April 6, 2015
NOMO SOHO Luxury Hotel Debuts Today in New York City
As an abbreviation for “nostalgic + modern,” the term NOMO sits at the intersection of vintage and cutting edge, both associated with the style of its location. The property and its namesake celebrate the original spirit of the area–known for its artistic origins, cast iron architecture and cobblestone streets–while blending the culture and fashion of today's digital age.

Completed in 2012, the property was purchased by a partnership between fashion mogul and Buddha Bar founder Gerard Guez and the real estate group ASRR Capital LTD in early March 2015.

Tucked away on a quiet street in SoHo, the 263-room hotel will be part of Preferred Hotel & Resorts' “Lifestyle” collection. Its acquisition by ASRR Capital is part of the organization's decision to expand their luxury hospitality portfolio. Graham Leslie, Head of Hospitality and NOMO SOHO's Chief Executive, will oversee the hotel's transformation, property management and re-launch. A seasoned hotelier, Leslie is responsible for starting the Conrad brand and has worked with some of the world's most exclusive, iconic properties–including the Plaza Athénée in Paris and The Hotel Adlon in Berlin.

NOMO SOHO boasts luxurious guestrooms, all with floor-to-ceiling windows and stunning skyline views. Upon its full re-launch later this year, the property will become a modern interpretation of nostalgic SoHo. New amenities, programming and partnerships will satisfy guests and visitors of all backgrounds, from fashion and design to finance, entertainment and A-list clientele. The hotel's restaurant and bar spaces will continue to innovate, with menus continually changing throughout the year. Located steps away from some of the city's most renowned shopping destinations, world-class art galleries, restaurants and bars, NOMO SOHO is a must-visit home away from home.

Reservations are available immediately. To learn more about the NOMO SOHO story, please visit www.nomosoho.com