The world's finest ultra-luxury cruise line Seabourn is tempting travelers to discover its 'Extraordinary Worlds' with a new visually-driven brand campaign that breaks traditional category conventions and strives to overcome "non-cruiser" consumer barriers.
With the newest fleet in its category to sail the high seas, Seabourn is now looking to chart an extraordinary course with Figliulo & Partners through a new and exciting inaugural campaign launch.
After consulting luxury experts across multiple industries - including fashion, design, travel, and hospitality - the goal of the campaign is to further position Seabourn as a top luxury lifestyle brand. "Extraordinary Worlds" opts to concentrate on the exquisite details of Seabourn's exotic destinations and luxurious onboard guest amenities, helping the campaign deliver the emotions of travel and luxury.
"Extraordinary Worlds" embraces a visually-driven approach to branding. The dual-screen visual formula created for the campaign is a powerful yet playful way for Seabourn to show how its onboard amenities and on-shore experiences combine to create an unmatched luxury experience. Visual onboard and on-shore examples include a hot stone massage vs. New Zealand's Moeraki Boulders, and champagne delivered by a dedicated sommelier vs. the waters of Skogafoss in Iceland.*
The "Extraordinary Worlds" campaign will also target an audience of highly affluent travelers, including those who have never cruised before. The integrated campaign will feature video, premiere print, mobile, digital display and social in the world's most prestigious publications, including Condé Nast Traveler, Travel + Leisure, The Wall Street Journal and The New York Times, top trade publications, and with social media platforms including Instagram and Facebook.
For more information or reservations on voyages, contact a professional travel advisor, call Seabourn at 1-800-929-9391 or visit www.seabourn.com.
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