Shangri-La Hotels and Resorts and Ferrari team up for high octane partnership

Shangri-La Hotels and Resorts and Ferrari team up for high octane partnership
The collaboration, a first for both brands, will see the Hong Kong-based luxury hotel group as the official hotel partner in Asia Pacific and Europe for the legendary Italian supercar's season of racing events.

Through the alliance, Shangri-La's global VIP clients will experience a new and highly charged environment of luxury with paddock access and a first-hand Ferrari experience that includes: a garage tour; hot laps during the Ferrari Challenge European Series, the Ferrari Challenge Asia Pacific Series and the Ferrari Racing Days in China; as well as watching the Formula One World Championship with the fastest circuit-racing cars in the world.

As part of the branding execution, Shangri-La's logo will feature on all imagery and activities – including the racing cars, podium and official website – in conjunction with the Ferrari Challenge Championship. Meanwhile Ferrari fans will enjoy exclusive high-end travel experiences at more than 80 of the hotel group's distinguished hotels and resorts. In the near future, Ferrari Rally will stage charitable drives in the cities where Shangri-La's China hotels are located.

Visit website: Pudong Shangri-La, East Shanghai