St James's, London, SW1 Launches a New Consumer Website

  • July 30, 2012
St James's, London, SW1 Launches a New Consumer Website
The new website houses a comprehensive directory of retailers, restaurants, hotels, art galleries, residential and business property available in the area and also the local amenities. There is an online calendar detailing events taking place in St James's, including fashion launches, store openings and exhibitions. Visitors can access advice on travelling to the area and find information on central places to stay whilst in the capital.

An editorial section titled ‘The Correspondent' will provide a future look at what not to miss and a guide to everything that can be found in St James's including the historic shirt-makers, tailors and shoemakers. There will also be interviews with the ‘locals', compelling characters, such as; new retailers and industry leaders who champion the area, and features on developments both for buildings and public realm by The Crown Estate, who are constantly improving the local area.

There is a section on retailers and restaurants that will be joining the St James's family. Complementing the St James's retailers are the art galleries who will supply informative news about the Art market and forthcoming exhibitions and events relevant to St James's.

The site will also deliver online news and features focusing on some of St James's world-renowned institutions, including 127 year old bespoke shirt maker Turnbull & Asser and Royal Warrant holders Floris, who has been trading in St James's since 1730. Visitors to the site can also sign up to receive regular email updates with news, events and editorial highlights.

Twitter feed on the site will allow users to Tweet about the area and receive live information from other online visitors. Details of St James's rich heritage will complement this contemporary image, highlighting the area's famous residences alongside some of its most iconic characters, including the fashionista Beau Brummell.

The design follows a four column structure, organising the site into destination-focus on the left, calendar and features on the right and "live" material in the middle two columns. The site is image rich, celebrating beautiful surroundings, fashion and food in St James's, and there is a playful dynamic functionality between the broad range of sections within the site. The look and feel represent the luxury retailers of St James's and their reputation for a commitment to quality.

The Crown Estate is also introducing a new illustrated St James's shopping guide to coincide with the website launch. The A5-sized illustrated guide will feature an exclusive selection of the area's finest shops, restaurants and hotels and is downloadable from www.stjameslondon.co.uk.