Considered the pulse of Miami's fashion and nightlife scene by jetsetters across the globe, The Setai announced its partnership with Funkshion Fashion Week Miami Beach as the official fashion week hotel.

The Setai will host nightly runway shows featuring spring/summer 2010 designs from Richie Rich, Nicole Miller, Custo Barcelona and a host of others. The shows will take place in The Courtyard, where an Asian ambiance of ponds, pergolas, and tropical flora creates the ideal setting for models, miniskirts, and music.

Wednesday, October 14, 7:00pm-2:00am
A*Muse by Richie Rich Presenting Pamela Anderson
This dynamic duo have paired up to present an animal-friendly and eco-conscious line full of funky sportswear and beachwear. In addition to the PETA-approved fashions, this event will feature complimentary cocktails by Silver Dagger Vodka and Presidente Beer from 7:00-8:00. Music provided by DJ Elaine Lancaster and DJ James Dolby.

Thursday, October 15, 8:00pm-2:00am Red Dress Fashion Show

Benefiting the American Heart Association, this event features fashionistas with a cause. Celebrities and models will strut their stuff on the runway wearing red dresses by designers from around the world to raise money for heart disease research and awareness. From 8:00-9:00 complimentary red wine from St. Francis Winery in Napa as well as hors d'oeuvres will be served. Throughout the evening jazz sensation Nicole Henry will perform in addition to DJ James Dolby. The event is sponsored by Piaget, Nepresso, Fame Route, Kobrand and Motives Makeup.

Friday, October 16, 8:00pm-2:00pm Nicole Miller

Known best for her flowing gowns and fun party dresses, Nicole Miller's Spring/Summer 2010 collection may be her sexiest yet featuring cutout details and sheer paneling. Guests of the show will enjoy complimentary cocktails by Herradura Tequila and hors d'oeuvres from 8:00-9:00. Music by DJ James Dolby will set the tone for the evening plus a surprise celebrity appearance.

Saturday, October 17, 8:00pm-2:00am Custo Barcelona

The sensation from Spain heads to South Beach to show-off its Euro-chic style. The colorful patterns and textures will walk the runway as onlookers sip on cocktails by Gran Sierpe Pisco and Cointreau, complimentary from 8:00-9:00. Tip: Don't miss out on the glamorous Dita Von Teese designed "Cointreau Teese" cocktail. A special "Be Cointreauversial" burlesque performance by Zhantra Seductive Vintage Inspired Show will add extra heat to the Miami night in addition to the sounds of DJ James Dolby.

The Setai South Beach, 2001 Collins Avenue, Miami, www.setai.com

Attendees MUST RSVP in advance by calling 305.520.6400 or email setaidining@ghmamericas.com.

To attend any of the events or for more information on The Setai please contact Jordan Frank at jfrank@prco.com or 212.251.1015.

View Hotel Profile: The Setai