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Food & Wine

Restaurants,  Bars & Nightclubs,  Afternoon Tea,  Coffee,  Cooking Classes,  Culinary Travel,  Wine Travel

The St. Regis Atlanta Debuts Signature Tequila Blend

May 5, 2013 -

The St. Regis Atlanta, a premier in-town resort located in the elegant enclave of Buckhead, announces the launch of its first signature tequila handcrafted exclusively by Herradura in Amatitán, Jalisco, Mexico.

Set to arrive at The St. Regis Atlanta just in time for Cinco de Mayo, The St. Regis Atlanta Herradura Private Selection Tequila — a double barrel reposado blend—was crafted under the expert charge of The St. Regis Atlanta’s Food & Beverage Director Robert Brandenberg.

Located in the heart of Mexico’s tequila country, the small town of Amatitán houses Casa Herradura – a legendary distillery that produces custom reposado created with 100 percent blue agave roasted in clay ovens using the same traditional methods for more than 140 years. After distillation, the specially crafted spirit is aged in toasted oak barrels for 11 months, a month longer than other tequilas, resulting in depth of flavor and unparalleled smoothness. During production, a barrel of reposado tequila selected for The St. Regis Atlanta was tasted, approved and authenticated by Herradura’s Master Distiller in collaboration with Mr. Brandenberg and his team. The St. Regis Atlanta’s resulting customized blend offers enticing notes of citrus, and wood, with unique cooked agave and floral character. The tequila is bottled in customized, specially-designed commemorative glass bottles featuring the barrel number and bottling date.

Beginning in May, the tequila’s distinctive flavors will be featured in a selection of handcrafted, seasonal cocktails such as the Magmargarita ($14), which combines jalapeno, fresh pineapple and pink peppercorn infused St. Regis Atlanta Herradura Private Selection Tequila with Cointreau, sour mix and passion fruit purée. Suggested appetizer pairings include Spicy Tuna Wonton Bites with St. Regis Atlanta Herradura Tequila-spiked avocado, cilantro, jalapeño and wasabi aioli, available for $16 at The St. Regis Bar & Wine Room Patio.

To welcome the warm weather, The St. Regis Bar & Wine Room Patio will also offer two special tequila tasting flights: The St. Regis Atlanta Herradura Private Selection Tequila, Patron Reposado and Don Julio Reposado for $20 or The St. Regis Atlanta Herradura Private Selection Tequila, Patron Añejo and Don Julio Añjeo for $28. The tequila flights and a variety of spring cocktails can be enjoyed alongside live entertainment on Thursday – Sunday evenings.

The St. Regis Atlanta Private Selection Tequila is so exclusive that the only way to take home a bottle is with an overnight stay. Rates for the newly-launched Hacienda Herradura Stay, which includes a bottle of the one-of-a kind St. Regis Atlanta Herradura Private Selection Tequila, and a one night stay, start at $599 per night. The package is available now throughout 2013, and includes complimentary valet parking. Rate code is TEQUILA.

For more information on The St. Regis Atlanta, The St. Regis Atlanta Private Selection Herradura Tequila and Patio offerings, please call (404) 563-7910 or visit

About: The St. Regis Atlanta


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