Celebrity Travel & StyleInterviewsJet Set PetLuxury VoyagesSuite Dreams - The World's Best SuitesTime TravelerLuxury Travel TrendsWeekend Away
Destination WeddingsFamily Vacation PackagesSpa & Wellness PackagesRomantic & Honeymoon PackagesGirls GetawaysFall Travel PackagesWinter Getaway PackagesChristmas Travel & PackagesNew Year's Eve Packages
ArticlesThe Best Hotels, Resorts & Villas Around the World
Beach & Island Resorts5-Star City HotelsAdventure Lodges & Eco EscapesBoutique City HotelsCountry House HotelsRomantic RetreatsLuxury Guest RanchesLuxury Safari Camps & LodgesGolf Resorts & LodgesSpa Resorts & Wellness RetreatsSki Resorts & LodgesWine Country GetawaysLuxury Family Travel & ResortsNew HotelsHot Hotel Openings
Beach, Coastal & Island VillasCountry VillasGolf VillasSki VillasLuxury Villas & Vacation Rentals Around the WorldHotel Branded Residences
Luxury Cruises & YachtingLuxury Car RentalTravel Tips & AdviceAirline NewsUltimate TripsBusiness TravelFamily TravelLuxury SafarisPrivate Jet TravelRail Journeys: The World's Most Scenic Train Rides
RestaurantsBars & NightclubsAfternoon TeaCoffeeCooking ClassesCulinary TravelWine Travel
Spa & Wellness RetreatsYogaGolf GetawaysTennisSki Vacations
Gift GuideBeach and ResortwearBeauty and FragranceBooksFashionHome StyleLuggage and HandbagsLuxury Autos & Driving ExperiencesMen's StyleTravel EssentialsWatches & JewelryWine and SpiritsWorld's Most Expensive
Back to:  Home > News


Celebrities,  Interviews,  Jet Set Pet,  Luxury Voyages,  Suite Dreams,  Time Traveler,  Trends,  Weekend Away

Legendary Turtle Island in Fiji Rebrands as Transformational Travel Experience

August 10, 2017 -

Today’s travelers looking for deep, soul-enriching experiences can look no further than Turtle Island, the private island oasis pioneering the emerging transformational travel category.

Revealing today its new focus, complete with updated branding and guest villas, Turtle Island is answering the call for genuine, life-changing experiences rooted in culture, community, and connection. The destination’s rebrand was kindled by the open-hearted Fijian philosophy of “one people, one mana, one love.” This idea - that we are all one people, on one planet, with love and respect for each other - echoes throughout Turtle Island and is now reflected in promotional materials and on-island offerings, from the revamped, immersive website that transports visitors to the island, filling them with soul-stirring ideas, to the updated solar-powered guest villas that embrace Fijian values and fuse luxury with environmental responsibility. Turtle Island’s expansion too from direct bookings to partnerships with online and offline travel agents means this cultural haven is accessible to more people looking to join this global tribe.

Transformational Travel for Mind, Body and Soul

40 years ago, after running too hard, too long and too fast, American entrepreneur Richard Evanson found an untouched Turtle Island in Fiji. There, he built a new home and, as steward of the island determined to preserve the ecology and culture that defined this wild paradise, Richard experienced the nurturing relationship forged between people and the planet. Over the years, Richard and his family have built a community rooted in values of simplicity, wonder, kindness, beauty and respect. Today, he and his son Richard Evanson, Jr., together carry forth this legacy of honoring nature and traditional Fijian values, combining them with modern luxuries to impart the passionate spirit of Turtle Island with a select few guests each year.

Through Turtle Island, guests are welcomed as family and enfolded into the Fijian way of life. From the moment visitors step onto Turtle Island, and their personal concierge, or ‘Bure Mama,’ greets them with a smile, Turtle Island creates a warm and personal setting for spiritual and cultural awakening the island bestows on all who visit. Guests can relax on private white-sand beaches, rejuvenate with Fijian-inspired spa treatments, connect with fellow travelers and staff over kava ceremonies and nightly dinner parties, or revive with activities, such as watersports, horseback riding, or biking through Turtle Island’s jungles. Hearkening to Richard Sr.’s dedication to bettering people and the planet, the destination continues to support the thriving natural environment with features such as solar-powered energy, locally-grown produce, and a turtle conservation program.

Intention Through Updated Design

As more travelers seek transformative vacations, Turtle Island has rebranded to share the spirit of the island with people across the globe. Mindfulness is key to all aspects of this rebrand, from the photography shot by a Fijian local to illuminate the emotional experience of the island to the patterns featured throughout the website that reflect local values and symbols. Evocative of ancient turtle totem wisdom, Turtle Island’s updated turtle logo reminds those who visit to slow down. Traditional wood carving patterns (called drau drau) accent the logo and welcome visitors “home”, connote the union between heaven and earth, and ensure a safe, fulfilling journey. With the color palettes of deep ocean hues, the scripted fonts resembling handwritten logs of early maritime explorer Captain Cook, and the vibrant photos of Turtle Island’s nature, animals, amenities, and community, the immersive experience Turtle Island offers now starts with www.turtlefiji.com.

Private Villas Reimagined

Designed in harmony with nature, Turtle Island’s renovated ocean-front villas consider past, present, and future. Honoring indigenous Fijian arts while devoting itself to sustainable development, the villas are solar-powered and embody traditional Fijian culture and hospitality through symbolic patterns and prints and the use of upcycled, nature-inspired furnishings. Soaring ceilings are woven from palm and coconut husk, and beds, coffee tables, and nightstands are designed from tree limbs gathered from the 500-acre private island’s forests. Locally-crafted sofas, hand-woven pillows and floor mats, and driftwood lighting recreate the island’s intimate nature and warmth, which is also echoed by the beach just footsteps away.

Eco-Luxury with Fijian Focus

Turtle Island inspires guests to rebalance themselves and positively transform communities. Dedicated to honoring this natural paradise, Turtle Island’s staff tends the land daily, on which acres of gardens have also been planted to feed the community with fresh produce. Turtle Island has partnered with the World Wildlife Fund to advance their Turtle Conservation Program and embolden their commitment to the environment. Initiatives to preserve nature and the sourcing of sustainable materials throughout the property support Fiji’s Yasawan villages and education commitment. To extend the educational conversation and share the island’s ethos, Turtle Island launched an online media series, Turtle Talks, which are global conversations to imagine a better world and address issues of community engagement, environmental conservation, and mindfulness. Due to its transformational nature, Turtle Island also boasts a 40 percent return rate, and many guests are still involved in stewardship of the island and its community residents years after they first visited.

“Turtle Island is a cultural haven for the Fijian way of life, rooted in ancient values of respect, community, and joy,” said Richard Evanson, Jr. “We feel this cultural immersion and heart, coupled with the branding redesign and villa upgrades, reflect the desire within the travel industry to be able to go beyond the traditional island getaway and instead, authentically connect with and honor local culture.”

Turtle Island has a rich history in connecting those who seek it with nature, authentic community and themselves, and is poised to define a new category of travel based around a conscious vacation getaway that becomes a second home for guests. Learn more at http://turtlefiji.com.


Featured Luxury Hotels





Private Villa Rentals - Caribbean & Mexico
In the realm of world-class luxury private villa rentals, we know that the exceptional experiences our guests deserve are about much more than just the villa itself.




Carneros Resort and Spa - Napa Valley, California
The resort features 86 charming private guest cottages and suites and nightly private luxury home rentals, each furnished with casual elegance and nestled in a lush garden courtyard with private deck.




Calala Island - Nicaragua
A luxury resort named one of "The 10 Best Private Islands in the World" is nestled in the undiscovered part of the Caribbean, off the coast of Nicaragua. Come experience barefoot luxury in a pristine paradise!




Carrington Italia - Amalfi Coast
Luxury Villa Accommodations and Personalized Service on Italy's celebrated Amalfi Coast. Experts in providing exclusive travel experiences and local knowledge of the Amalfi Coast.




Anse Chastanet - St. Lucia
Set amid a lush 600-acre estate with two soft-sand beaches and breathtaking views of St. Lucia's iconic twin Pitons mountains, a UNESCO World Heritage Site.




Eden Roc at Cap Cana - Punta Cana
Offering exclusive luxury in the Dominican Republic, Eden Roc at Cap Cana, the only Relais & Chateaux hotel on the island, features 34 freestanding suites with private pools and stunning views.




The Luxury Signature - The Finest Luxury Villas in Southeast Asia
The Luxury Signature is Southeast Asia's most exclusive collection of luxury villas rental and vacation homes, located in some of the most beautiful destinations including Phuket and Koh Samui in Thailand, and Bali in Indonesia.




Primland - Meadows of Dan, VA
A pristine Blue Ridge Mountain resort offering 12,000 acres of space, sky and shifting moods. Primland is the ultimate getaway for world-class golf, refined dining, and outdoor activities in an environment of rare natural beauty.




Rawai VIP Villas - Phuket, Thailand
A brand new family community and kids' park that epitomizes modern Thai luxury. Each of the 40 villas boasts a private pool in terraced courtyards.



Argentario Resort Golf & Spa
The Design Golf Resort - named 'Best Luxury Hotel in Italy' by Overseas Living Magazine - offers 73 design rooms, one luxurious villa for rent and a number of sophisticated homes for sale.



Hurtigruten Cruises
Go beyond a traditional cruise line - explore the world in an authentic, unique & natural style. Hurtigruten offers voyages to Antarctica, Norway, Iceland, Greenland & more.



Mountain Shadows
The new resort features timeless modern design, 183 guestrooms, a restaurant with an exhibition kitchen, two pools, a high-tech fitness facility, a fully revamped short golf course, a golf grill and lounge as well as 37,500 square feet of indoor and outdoor event space.



Jade Mountain - St. Lucia
Jade Mountain is an exclusive luxury 'resort within a resort' with 24 suites at St. Lucia's famed Anse Chastanet Resort, in a truly romantic and magical setting poised high overlooking St. Lucia's Piton World Heritage site and the Caribbean Sea.



Hotel Valley Ho - Scottsdale, AZ
Escape to the sun in Scottsdale! A hideaway for celebrities, this Downtown Scottsdale resort features generously sized guest rooms with all-glass walls opening onto airy patios or balconies, many with views of Camelback Mountain.



Raffles Grand Hotel d'Angkor - Siem Reap, Cambodia
Set across from the Royal Palace, Raffles Grand Hotel d'Angkor is one of the landmark historic hotels of the legendary Grand Tour of Indochina. The hotel first opened its doors in 1932 but the legend lives on today after careful restoration.



A.M.A Selections
A.M.A Selections offers a portfolio of hand-picked villas on the French Riviera, Tuscany and Umbria, complemented with an exclusive range of concierge services such as private jet and yacht charter, private chef, car service, and more.



BINA - Luxury Yacht Charter 142'
Offering remarkable quantities of luxury for a yacht of her size category, nothing but unadulterated bliss awaits you on board BINA. Sleeps 10-12 in 5 cabins.