Hard Rock Hotel San Diego is Newest Celebrity Hot Spot

Just a short drive south from Los Angeles, Hard Rock Hotel San Diego continues to fulfill its VIP status as a playground for many of Hollywood's elite, offering four star accommodations and world-class restaurants and nightlife in an urban escape with San Diego's signature laid back atmosphere.

Within its inaugural year, Hard Rock Hotel San Diego has been host to some of the largest entertainment events in the region. Beginning with its grand opening in December 2007, featuring a chainsaw ribbon cutting and rooftop concert by the Black Eyed Peas, a constant flux of celebrity guests and exclusive
high-profile events have created an on-going buzz around the property. During the US Open in June, the hotel's 8,700 square foot rooftop outdoor space, Woodstock was transformed into the location for the Lexus Style Villa®. Grey's Anatomy stars, Kate Walsh and Isaiah Washington enjoyed the city's largest after-party celebrating the Open from a custom-built Lexus Hybrid Living Home with other celebrity guests
including Jason Biggs, Aaron Eckhart, Dylan McDermott and it-girl Sarah Larson.

In July, Hard Rock Hotel San Diego was the official hotel partner for Comic-Con, the world-wide mecca for comic book and popular arts entertainment each year. For this year's convention, Hard Rock Hotel San Diego was the premier location for celebrity parties, including the buzzed-about Wrath of Con party hosted by IESB.net and Lakeshore Entertainment. In addition, Entertainment Weekly transformed two of the hotel's 17 Rock Star Suites into its celebrity photo lounge and interview suite, which they showcased on their web site. During her visit to promote her new film, hotel guest Kim Kardashian was filmed for the new season of her hit show, Keeping Up with the Kardashian's. Meanwhile, Hard Rock Hotel San Diego
transformed its luxe VIP Green Room into an exclusive celebrity lounge where celebrities had the chance to mix, mingle and unwind. Among those enjoying the lounge was Guy Ritchie, with stars from his upcoming RocknRolla film, Jeremy Piven, Ludacris, and Gerard Butler. Keanu Reeves, Jennifer Connelly,
and Kiefer Sutherland also made Hard Rock Hotel San Diego a home base while in town for Comic-Con.

The 12-story, 315,000-square-foot property features 420 guestrooms, over half of which are suites, and 17 ultra-luxe Rock Star Suites. Offering a true celebrity experience, the Rock Star Suites take the chic urban loft concept to a new level, with each suite being uniquely designed, including one featuring a fire pit and deck seating for 20, while another boasts a 270-degree view of the San Diego Bay and an outdoor hot tub. One extraordinary Rock Star Suite is designed by the Grammy® Award-winning Black Eyed Peas. The band members – will.i.am, Fergie, apl.de.ap and Taboo - collaborated on the design for the suite, which reflects each member's individual style and unique personality.

Property wide, Hard Rock Hotel San Diego's host of attractive VIP amenities includes over 40,000 square feet of unique indoor/outdoor event space; world-famous Nobu restaurant; Sweetwater Saloon and Moonstone Lounge by nightlife entrepreneur, Rande Gerber; casually chic coffee shop, Maryjane's; celebrity favorite, Pinkberry; and the luxurious Rock Spa featuring a state-of-the-art fitness center.

Hard Rock Hotel San Diego is located at the entrance of the Gaslamp Quarter across from the San Diego Convention Center, Hard Rock Hotel San Diego boasts an upscale, contemporary design, signature restaurants, a sophisticated nightlife, superior customer service and, of course, the distinctive thread running through all Hard Rock properties – rock 'n' roll. Amenities include 420 rooms and suites including 17 Rock Star Suites, over 40,000 square feet of unique meeting and event space, a world-class Nobu restaurant, and two bars − Moonstone Lounge and Sweetwater Saloon − operated by nightlife entrepreneurs Rande and Scott Gerber, founders of the Gerber Group. Additional features include Maryjane's Coffee Shop, Rock Spa and fitness center, a landscaped rooftop pool deck with private cabanas, a Rock Shop and a Pinkberry yogurt store. For more information: Hard Rock Hotel San Diego

With 125 high-energy Hard Rock Cafes and nine Hotels/Casinos in 48 countries, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the
globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas,
Biloxi, Orlando, Chicago, San Diego, Pattaya and Bali. Additional hotel and casino projects have been announced in Macau and Penang, both scheduled to open in 2009; Palm Springs, Atlanta and Panama, scheduled to open in 2010; and Dubai, scheduled to open in 2011. Hard Rock Park, located in Myrtle
Beach, is the world's first rock 'n' roll theme park. Hard Rock International, Inc. is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.hardrock.com.

Rande Gerber and Scott Gerber are the founders and principals of the Gerber Group. The company, an evolution of their trademark brand, The Whiskey, was created to develop innovative nightlife, hotel, restaurant and lifestyle concepts. Rande Gerber founded The Whiskey over 15 years ago and has since become the most influential nightlife proprietor in the country. The extraordinary success of The Whiskey Bars has established the Gerber Group as pre-eminent tastemakers, with an uncanny ability to create chic, seductive bars with modern glamour that reflect the times and national moods. Their nightlife brand and vision continues to expand developing hotel bars with W Hotels, Hard Rock Hotels, Casinos & Resorts, Sofitel, ME by Melia Hotels and Maxim magazine. The Gerber Group's latest ventures include
Moonstone Lounge, located on the top floor of Hard Rock Hotel & Casino Biloxi, Midnight Rose, a restaurant and lounge and The Penthouse, a rooftop bar, in the historic Hotel Reina Victoria now ME Madrid; The Beach House, a modern Mexican restaurant with Chef Richard Sandoval; and Rose Bar at ME Cancun, a luxury resort in Cancun, Mexico; and a partnership with Maxim magazine to develop Maxim Lounges the first of which debuted at ME Cancun. For additional information, visit www.gerberbars.com.

Nobu, the world's most recognized Japanese restaurant known for its innovative new style Japanese cuisine, started as a business partnership in 1994 between chef Nobu Matsuhisa and his partners actor Robert De Niro, producer Meir Teper, and managing partner Richie Notar. With the original restaurant in New York, the Nobu brand is now an empire that spans across the globe, from London to Tokyo, Las Vegas to Malibu, Milan to Miami Beach, Dallas to Paradise Island, The Bahamas, Hong Kong to Waikiki, and Melbourne to San Diego and Los Angeles. Nobu restaurants, all a visual and culinary delight, continue to win unprecedented praise and rave reviews from such publications as the New York Times, the Zagat Surveys, and the Michelin Guide. The restaurants' perennial popularity and devoted following
are a tribute to Nobu putting his own spin on traditional Japanese cooking. For additional information, visit
www.noburestaurants.com.