The report surveyed more than 1,200 U.S. households with incomes of $150k+ in partnership with The Luxury Institute to evaluate their plans for travel, recreation and the purchase of vacation homes in the next 12-24 months. A copy of the full report can be downloaded at here.
54% of affluents both under and over 55 rated internet access #1, and High Net Worth households (net worth $1MM+) rated it even higher, at 57%. Affluents over 55 ranked Privacy second, while under 55s and HNWs rated the Beach as the second most desirable amenity.
“It's clear that American luxury travelers want the option to connect as they please, whether to bring their friends up to speed on their activities on social media or touch base with the office,” says Resonance Consultancy President Chris Fair. “The luxury hotels and resorts of the future will not only have to provide free internet access throughout their property to meet the demands of these travelers, but also create mobile applications and a digital visitor experience that will become an integrated part of the hospitality offering."
Desired Hotel Amenities When Choosing a Hotel/Resort for Vacation
1. Internet Access
5. Close to Shopping and Restaurants
6. Unique Activities / Experiences
7. All-Inclusive Packages
8. Fitness Center
9. Online Reviews
10. Walking Trails
To download a copy of the Resonance Report 2013, visit http://www.resonancereport.com.
PHOTO CREDIT: W Los Angeles - Westwood, Fabulous Suite