There was a time when booking a suite at a five-star resort was the pinnacle of indulgence. But in 2025, the ultra-wealthy aren’t just reserving rooms—they're taking the whole hotel. The full-property buyout has emerged as the ultimate luxury flex, offering the rarest of travel commodities: absolute privacy, total customization, and a setting that belongs to you and only you. And at the top of this increasingly extravagant trend?Le Toiny, the crown jewel of St. Barts. Perched on the island’s more secluded southeastern coast, Le Toiny isn’t just offering guests a place to stay—it’s crafting a private Caribbean world that orbits entirely around them. When you reserve a full-property buyout, the experience begins not at check-in, but in the sky: a private Tradewind Aviation flight from San Juan brings you and your guests directly to paradise, complete with onboard champagne and a concierge who’s already memorized your itinerary (and your preferred drink).
Once on the island, guests are swept away to their personal villa by that same concierge—no check-in desk, no waiting, just a seamless immersion into the Le Toiny lifestyle. And it is a lifestyle: monogrammed robes hang in the closets, custom pillowcases adorn each bed, and limited-edition Vilebrequin x Le Toiny swimwear awaits in every suite. This is not a hotel stay. This is a takeover.
Le Toiny’s buyout package isn’t just about exclusivity—it’s about personalization. With only 22 suites spread across 17 acres of untamed hillside, the property feels more like a private estate than a resort. The terrain itself becomes part of the experience: guests can take a rugged ride in one of Le Toiny’s signature Defender vehicles to the Beach Club, a tucked-away cove where the rosé flows freely and langoustine tartare is served under swaying palms.
Evenings are just as cinematic. A private yacht charter (included in the buyout) sails at sunset, circling the island’s coastline with champagne in hand and Caribbean delicacies onboard. The golden-hour views of the island from the water? Unforgettable.
And while the package is perfectly suited for milestone events—weddings, 50th birthdays, private fashion week after-parties—Le Toiny’s team has noticed a new type of guest emerging: the “quiet luxury” traveler who simply wants it all, without the spectacle.
Other luxury hotels are getting in on the full-property buyout trend are the Amanzoe nestled in the hills of the Peloponnese in Greece, now offers full estate buyouts that include private villas, an amphitheater for live performances, and access to the Aman fleet for island-hopping adventures. It’s ethereal, architectural, and hyper-curated.
The Ranch Malibu, known for its luxury wellness immersions, has quietly introduced multi-day buyouts for high-net-worth individuals and their entourages. Guests get private chefs, daily hikes, and digital detox—all in California’s Santa Monica Mountains.
Each of these properties offers its own version of total immersion showing its not just about what you can buy—it’s about what you remember.
In 2025, we are seeing a trend towards luxury travel not being about abundance but about curation and the feeling that your vacation wasn’t just memorable—it was unmistakably yours.
