100% Capri Elevates The Linen Genre To Haute Luxury

100% Capri Elevates The Linen Genre To Haute Luxury

Beyond securing its place on the top of the fashion pyramid adjacent the Louis Vuitton, Gucci's, and Hermes of the world, luxury maverick 100% Capri is perhaps most renowned for revolutionizing the perception of an entire genre of fashion- that being linen.

Originally reserved for towels and bed-sheets, 100% Capri has grown the genre over the last 22 years into one of the most exciting haute-luxury genres and has inspired a multitude of fashion houses such as Chanel, Gucci, and Loro Piana to look into developing their own linen capsules.

Under the leadership of owner and founder Antonino Aiello, 100% Capri has created a product that combines the best in linen production with performance components suited to the various seasonal destinations the brand was traditionally sold in, from St. Barts to Mykonos to Portofino.

In doing so, Aiello has been able to circumvent the typical course of ready-to-wear luxury and build a stand-alone brand in the blue ocean marketing frontier.

Now as 100% Capri and top notch linen catches on, Aiello is rapidly expanding to continental markets across the U.S,, South Africa, Dubai and soon to be Singapore.

To learn more about 100% Capri and the heights its taken linen to, check out www.100capri.com