Yes, it is that time of the year. Just weeks away separate us from 2021 and, as every year, Kyle Patel, CEO of Palm Beach-based private jet provider BitLux, shares his projections for next year’s business aviation industry. The 2020 trend for this segment was adapting and remaining flexible to the challenges imposed by the pandemic, with diversification of services being one the key elements. What will define 2021 for the business aviation market?
New normal is an opportunity, not an excuse
The outbreak has affected travel, air transportation especially, in an historic way. What private aviation providers learned in 2020 will be key for delivering an ever safer and comprehensive service. Companies and passengers alike were caught off guard and they both participated in the sensemaking process of the new normal. Those firms who understood that process, will be able to co-create value with their clients moving forward.
I cannot think of a better time to allow customers to really be part of the travel experience than today. That openness and transparency will generate immediate brand loyalty especially considering the rise in first-time private jet passengers in previous months. The private jet charter industry will continue improving and thriving amid future crises if companies understand the value of true communication. Feedback, both given and received, is a true gift.
Diversification continues to prove its value
There are plenty of variables than can affect a business. Economic instability, political uncertainties, tensions in the middle, are just quite a few. These can affect the price of fuel, decrease the demand, and therefore rise the costs for private aviation providers. Those companies with the capacity and experience to offer a wider array of services will consequently be more prepared for uncertainty. As you know, a private jet can also transport more than just passengers.
There is constant demand for the transportation of valuable goods, all sorts of cargo, medical and even repatriation flights. What type of company do you want to lead? Remaining flexible during 2021, getting out of your comfort zone and training your staff for new duties and responsibilities will allow your private jet business to better prepare for a whole new year of great opportunities.
The use of technology as a reputational asset
Technology is perceived differently than ten years ago. Having a website and a nice online quoting system will not be enough these days for private aviation, especially with young entrepreneurs or techpreneurs, wanting to book a jet for now through their mobile device. If you do not past that test, users will move fast on to the next provider. It is no coincidence that a handful of the largest companies in the world are tech-based; technology just makes it easier for the customer.
Furthermore, investment in technology for internal purposes will also contribute to your image and reputation as a company. More security in transactions for your customers, decreasing the possibility of cyber-attacks and scams, better systems for your employees and a flawless management of costs will only contribute to the overall health of your charter company. Technology should be understood as an investment in the reputation of the industry, thus eliminating the misconception that it only contributes to the end user.
According to BitLux, other topics that will also be a trend within private aviation leaders during 2021 are the rise in first-time travelers, the sustainability discussion, the escalation of carbon offset programs in the industry, and new global destinations for business and leisure travel during the new normal.
BitLux provides various services across the air charter industry, but Executive Travel is one that is closest to heart. Whether you are flying for business or leisure, BitLux provides a top tier private jet service that actively exceeds expectations.