The wedding industry is an incredibly lucrative business, but creating a wedding venue that ticks all the right boxes is an artform in itself.
Whether you create a wedding venue on a sunny island beach, or a barn wedding in the country, here are some tried and tested tips for creating a successful wedding venue.
Know Your Target Market
It’s important to know your target market to ensure that you are appealing to the right type of customer, as it’s likely that the couples who will be interested in a beach wedding will greatly differ from the couples who will be interested in a stately home wedding.
Figure out what your target market is looking for by seeing what your competitors are offering as part of their deals, and find ways to increase the quality of your own services as a result.
Use Recruitment Software for Your Bar and Waiting Staff
Recruitment software like Oleeo is fantastic for hiring a large volume of candidates at once, and perfect for hiring casual staff.
Oleeo’s artificial intelligence and pre-built metrics to find the candidates who are the best fit for what you need for your business, reducing the amount of time that you need to spend on the recruitment process.
Create Deals for Off-Season Weddings
With the average cost of a wedding in the UK at a staggering £17,300, many couples prefer to tighten the purse strings where possible for their dream wedding.
Although the summer months are the primary time for weddings in the UK, many also prefer the Autumn and Winter months for a cooler climate, and a cheaper rate for the same quality of service.
Therefore to encourage more weddings during this time, you might want to create deals like cheaper music packages, free drinks, or discounted catering costs per head for off-season and off-peak times. It would be wise to consider
Launch a Marketing Strategy Good wedding venues rely on spectacular marketing, as you will not necessarily be relying on local business; couples are often willing to travel to the right venue for their wedding, so your customer reach will have to be nationwide for maximum impact.
You might want to consider upgrading your website to showcase all your venue’s assets, whether that includes a stunning location, outstanding catering, or historic charm.
Additionally, make sure that your social media channels are teeming with professional photographs of ceremonies held at your venue, positive customer testimonials, and transparent price packages.
Make sure that your website address is also clearly visible on social media for easy access to potential customers.
You can also use the Meta Ads Manager to create adverts through Facebook and Instagram to increase your brand awareness and social media presence.
Create sponsored posts with influencers and run giveaways and competitions to garner more likes, shares and followers.
Do you have any tips for setting up the ultimate wedding venue?
