The luxury market is now defined by nine key trends:
1. A demographic widening away from the dominance of the 40-60 year old age group, especially in emerging luxury markets such as China and India.
2. A new focus on experiential travel at the expense of hedonism and display.
3. A growth in mindfulness and wellbeing as HNWIs turn to nature (e.g. the Galapagos, Iceland, the Antarctic) to replenish body and soul.
4. Making the most of ephemeral events such as solar eclipses or even staying at temporary hotels at music festivals.
5. A new commitment to learning and enrichment such as studying photography with a famous cameraman or attending Thought Leadership sanctuaries where you can combine cerebral workouts with surfing, skiing and diving.
6. The rise of responsible travel such as activities that support economic, social or environmental sustainability – for example El Nido Resort in the Philippines or Song Saa Island in Cambodia.
7. A new focus on family life in travel, as rich baby boomers recompense for working hard much of their life by spending more time with children and grand children. (This has led to a rise in multi-generational cruising and luxury private holiday rentals together.)
8. Traditions re-imagined, making ‘old' products like golf at St. Andrews or regency hotels in Sydney or London attractive to younger luxury travelers, especially those from China and India.
9. The growth of river and ocean cruising and private yachting with everything on board taken care of.