Trending Spirits has made a distinct identity by embracing an artisanal approach in a world dominated by mass-produced spirits. The company’s flagship product, AguaDios Ensamble, is a testament to this philosophy, offering a meticulously crafted tequila that contrasts the uniformity of mass-market competitors.
As more consumers lean toward authenticity and craftsmanship in their beverages, Trending Spirits is placing itself as a choice for those who value quality over quantity. Artisanal production is not just a marketing strategy but a way of life.
While mass-market spirits prioritize consistency and efficiency, often at the expense of flavor and individuality, artisanal producers like Trending Spirits focus on the nuances that make each bottle unique. AguaDios Ensamble is crafted from 100% organic Blue Weber agave, grown in the mineral-rich volcanic soil of Jalisco, Mexico. These agave plants are left to mature for an impressive 15 years allowing them to develop a high sugar content contributing to the tequila’s complex flavor profile.
The production process at Trending Spirits is a labor of love. After harvesting, the agave piñas are slow-roasted in a 40 ton clay and stone oven and distilled using traditional methods before being aged for an aggregate of over 36 years, spread across the Ensamble, then finished in rare Japanese Mizunara oak barrels. This careful attention to detail results in a spirit that offers layers of flavor—notes of sandalwood, coconut, and grilled pineapple—that mass-produced tequilas simply cannot replicate.
In contrast, mass-market competitors often rely on industrial-scale production methods prioritizing speed and volume over quality. These brands frequently use additives and artificial flavorings to achieve consistency across large batches, sacrificing the depth and complexity of small-batch production. For discerning consumers, the difference is clear: artisanal spirits like AguaDios offer an authentic experience that celebrates craftsmanship, while mass-market options provide little more than predictability.
The global spirits market is shifting as consumers choose premium and artisanal products. According to recent reports, the premium spirits market was valued at $215.47 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 9.7% through 2030.
Trending Spirits has capitalized on this growing demand by offering a product that meets and exceeds these expectations. AguaDios Ensamble is a product that speaks to the modern consumer’s desire for transparency and authenticity by stripping away unnecessary additives and focusing on the purity of its ingredients. The brand’s limited production run of only 1,350 bottles per release also adds an element of exclusivity that appeals to collectors and connoisseurs. Each bottle is individually numbered and presented in a handcrafted wooden box.
This scarcity enhances the product’s appeal and makes Trending Spirits a leader in the ultra-premium segment of the market. With products like AguaDios Ensamble from Tredning Spirits setting new limits for quality and exclusivity, it is no wonder that artisanal spirits are gaining ground on their mass-market counterparts.
Article by: Fabian Black Photo credit: Eric Gordon
