Delta Air Lines & Starwood Introduce Industry-Leading Joint Loyalty Partnership

  • February 7, 2013
Delta Air Lines & Starwood Introduce Industry-Leading Joint Loyalty Partnership
Starwood Preferred Guest & Delta Airlines announced today Crossover Rewards, an industry first partnership which extends loyalty outside of the hotel room and beyond the window seat. The program provides reciprocal benefits and earnings to members of both programs. SkyMiles Medallion members will now earn miles when staying at Starwood hotels and SPG elite members will now earn Starpoints® when flying Delta.

In an age where innovation is everything this program provides incentive to earn even greater rewards. SPG and Delta are creating loyalty beyond reason and developing lifetime relationships with travelers.

Here are the key facts and information:

Benefits of Crossover Rewards:

• SkyMiles Diamond and Platinum Medallion members can now take advantage of benefits including priority check-in, 4pm late checkout and free high speed internet access when staying at more than 1,100 Starwood hotels and resorts.
• All Medallion members also will earn one mile per dollar spent on eligible room rates when staying with Starwood in addition to the Starpoints usually earned for their stay.
• SPG Platinum members will receive one free checked bag, priority check-in and priority boarding when flying Delta.
• SPG elite members will earn one Starpoint per dollar spent on eligible flights in addition to the miles usually earned for their stay.

Starpoints and SkyMiles:

• What is so revolutionary about this program is that travelers no longer have to decide points vs. miles – they earn both.
• If travelers receive benefits at every stage of their trip including SPG priority check-in, late check-out and complimentary High Speed Internet at any of Starwood's more than 1100 hotels, priority Delta boarding, and 1 free checked bag at the airport.

Maintaining Loyalty to SPG Travelers:

• Starwood continues to invest in one-of-a-kind benefits to truly reward those who give us a disproportionate share of their business. From Your24 and Ambassador to today's launch of Crossover Rewards – we are developing ways to create loyalty beyond reason among our most valuable guests.

Crossover Rewards enrollment begins on February 27th at SPG.com/crossoverrewards.com and member earning begins on March 1st.