Luxury travel isn’t entirely dependent on where you eat, sleep, or come and go.
It’s about the moments that connect themselves to your brain. And in being so, forever roses have quietly revealed themselves as perhaps the most important trend to hit VIP hospitality services. A perfectly polished exclamation point representing romance and responsibility. From room surprise to engagement packages, the world’s best hotels and concierges utilize preserved roses to create experiences as vivid as the destination itself. Keep reading to discover how and why preserved roses by the Million Roses, like white roses, are helping to rewrite the definition of the language of luxury on every continent.
Properties leveraging experience for the luxury consumer — villas in the Maldives, penthouse suites in Dubai — know that presentation is just as important as the product. White long stem roses for timeless luxury, pink roses for romance, a gift for the mother of the bride, or in-compound and on-brand black roses for a gothic sense of occasion. Fresh blooms are short-lived and tricky for out-of-the-way hotels and private yachts to manage, but infinite roses keep their shape and color for months.
Hotels use infinite roses because they create an emotional connection without the necessity of constant husbandry. A tin of blue roses on the pillow, a bunch of forever flowers for the oversized gin and tonic, a green rose for a proposal that blooms whenever the guest needs, and a new addition to the story masterfully managed by the staff that enacts it.
Top hotels, fancy concierges, and luxury travel designers are now offering preserved floral arrangements as part of the VIP menu. Picture showing up in your suite after a long flight to a forever rose bouquet — yellow roses clustered on the terrace, purple roses cascading over the vanity, or rainbow roses surrounding your surprise engagement ring. Luxury travelers can ask for forever flowers in their itineraries for:
And because they’re preserved instead of fresh, guests on long trips and lengthy vacations can take home a bouquet that will last a lot longer than the weekend.
This is one reason The Million Roses and others are a natural choice for purveyors of luxury experiences. Their set selections, including traditional red or other fresh variations like orange or green roses, give hotels what they need to match the sentiment of a floral gift with a guest’s preferences. This palette of options: blaue rosen for a nod to Europe, crisp white for the Danish ideal “hygge”, or pink to warm the edges of an event, is pre-selected as the most popular arrangements to keep on hand, so connecting with a customer's trust is seamless.
Experience thoughtfully curated selections of forever flowers, preserved flowers bouquets of roses to understand the pick of concierges for creating memorable occasion experiences.
Sustainability is now a luxury. Unlike fresh flowers, which must be perpetually replaced and moved all around to do so, preserved flower arrangements minimise wastage and also the carbon impact of having blooms delivered to you every day. For the eco-conscious luxury traveler who demands a guilt-free way to keep their living space continually looking luxurious and alluring, a rose that transports them back to a particular magical place for an entire year is an elegant and acceptable compromise: an extravagance that will last forever
In luxury travel, the best moments are the ones that keep giving. The engagement in Santorini that’s still a delicious secret, the blue roses sitting in the honeymoon suite alongside the room service, the black rose that grows in memory of the trip that no one else knew about. Forever roses turn what is transient about wanderlust and romance into something tangible, a traveler can take back — wondered over and asked about, again.
As luxury hospitality continues to change, preserved roses are not just a decoration for the finishing touches. They represent an outcome of a formulated relationship between service and experience. These blooms are just as much for the hotels as they are for the concierges and the visitors; A proof of transient luxury, not just of the experience, but of what lasts.
