As the global branded residence sector skyrocketed 160% in the past decade and 2024 US ski participation reached the third-highest year on record, hotel brands took notice. Now, some of the biggest global hotel brands are capitalizing on these combined interests to introduce a sought-after opportunity: new, five-star branded condos in the country's best ski resorts.
Telluride, CO, has long been known as one of North America's best ski resorts and averages $1B in residential sales per year, but hasn't had a new luxury hotel or residential project in 15 years. Four Seasons Hotel and Private Residences Telluride is changing that and bringing a $1B development that presents a first-of-its-kind offering in Telluride: the opportunity to live in a starchitect-designed home with direct ski slope access and the services of a five-star resort. The condos are selling incredibly well, with traffic coming from wealthy homeowners at home and abroad.
Four Seasons is also putting roots in the luxury enclave of Deer Valley's newly established East Village, North America's first new luxury alpine village to be developed in more than 40 years. Four Seasons Resort and Private Residences Deer Valley will open at the development with 123 residences above the hotel, all with mountain access. Sales have remained strong, with interest from Four Seasons brand enthusiasts and those who own multiple Four Seasons properties.
Similarly, Grand Hyatt Deer Valley in the new Deer Valley East Village in Utah is turning the former forgotten step-sister of Park City into its own sought-after ski resort. The new property is captivating a wide audience and exceeding sales expectations — so much so that all 55 private residences at Grand Hyatt sold out by last summer. Buyers have already been enjoying their new ski homes during this current ski season. Deer Valley boasts a less-crowded atmosphere than neighboring Park City, and this new endeavor is a long-awaited evolution that will create the largest ski resort in North America upon completion.
These new service-oriented residential experiences have seen robust interest in the last year since launching sales, as they're perfect for seasonal buyers who want their second or third homes to be expertly taken care of by a proven brand during the off-season.
