Japan Named World's Number One Destination for Second Year in a Row

Japan Named World's Number One Destination for Second Year in a Row

For the second year in a row, Japan has been named the world's favorite travel destination by the readers of Condé Nast Traveler in the 2024 edition of the magazine's annual Readers’ Choice Awards. Tokyo was also designated the world's number one "Large City", climbing from the number two spot from last year. Condé Nast Traveller, the UK version of the magazine, has also named Japan as the Best Country in its Readers' Choice Awards.

“We are honored to receive this recognition from the Condé Nast Traveler readers, which reflects the high expectations for travel to Japan,” says Susumu Matsumoto, Director of the Japan National Tourism Organization's (JNTO) New York office. “The demand for travel from the United States to Japan continues to rise, with the number of inbound travelers from January to August 2024 reaching approximately 1.7 million, a record high. We will continue to promote Japan and showcase our diverse attractions that travelers can enjoy throughout the year.”

2024 has been designated as the U.S.-Japan Tourism Year, declared by the Japan Tourism Agency (JTA), JNTO and their U.S. counterparts, to further enhance mutual tourism and cultural exchanges between the two countries.

The 2024 Readers' Choice Awards will be published in Condé Nast Traveler's November 2024 issue, which hits newsstands this month.

The full list of winners can be found here.

For more information about travel to Japan, visit https://www.japan.travel/en/us.