The union of these two powerful luxury brands comes at an exciting time with Aston Martin celebrating its centenary in 2013, and Jumeirah Group opening its 21st hotel – the company now operates a portfolio of luxury hotels spanning Europe, the Middle East and Asia with a further 18 projects in the pipeline.
Later in the year, throughout Aston Martin's Centenary Week, Jumeirah will once again partner with the coveted sports car manufacturer to create a unique experience. Between 15th and 21st July, 100 Aston Martin cars are set to drive in convoy throughout Europe, for a Centenary Drive that will see participants make five stops throughout Europe. The drive will conclude in London where drivers and passengers will enjoy hospitality from Jumeirah's quintessentially British hotels; the Jumeirah Carlton Tower, Jumeirah Lowndes Hotel and Grosvenor House Apartments by Jumeirah Living.
Jumeirah Group's Vice President for Europe, Derek Picot, said: “We are extremely proud to announce Jumeirah's sponsorship of Aston Martin and our upcoming support at the 41st Nürburgring 24-hour race. As two luxury brands with a shared passion for luxury and a commitment to excellence, we look forward to building upon this prestigious centenary partnership through the consistent support of Jumeirah hotels & resorts around the world”.
More information: www.jumeirah.com