King's Row Coffee Offers World's First Destination Coffees

King's Row Coffee Offers World's First Destination Coffees
KRC harnesses the science of taste using an innovative roasting method and the world's best beans, with a specific scientific purpose in mind.

King's Row Coffee is roasted to order, bringing coffee to your doorstep that is specifically roasted for the individual consumer.

Similar to a wine-food pairing, each blend is designed to be perfect in specific settings that distort our palate at the detriment of your coffee. These settings are common travel and lifestyle destinations, such as at the beach or out at sea, on a mountain, in a plane, in earthy, terrestrial places or with decadent foods.

Novel to the world of coffee, KRC is spearheading the movement to revive the neglected potential of blends. The traditional "stock recipe" approach is a one-step process in which different coffees are roasted together, at the same temperature and time interval, yielding an unimpressive coffee experience.

Drawing on the assemblage method of Bordeaux wines, KRC's full-spectrum, "Broadband" method capitalizes on the potential of blends to be an enhancement, by giving each coffee varietal the individual attention it needs to be great, as opposed to the status-quo shortcut approach.

By roasting each of the four to six coffees within a given blend individually, in small batches, and to a custom temperature and time interval, KRC is able to achieve a wide range of flavor and aromatic expression to be communicated together, such as beautiful floral notes and vibrant acidity. The result is a flawlessly complex coffee experience that is unachievable in other blends and single origins.

KRC blends were crafted over the past 25 years by Chef Craig Shelton. He began searching for the perfect cup of coffee a quarter-century ago while chef-de-cuisine at Bouley, the nation's #1 restaurant. After sampling more than 280 of the world's best single origins, he concluded that not one provided a perfectly complex and balanced tasting experience from start to finish. The solution had to be a blend and he pioneered his own wine-inspired method with a specific scientific purpose in mind.

The shade-grown Arabica beans that make up each KRC blend are some of the world's finest beans. They are ethically procured through a quality over quantity program in which farmers are paid 35 to 100 percent more than Fair Trade rates based on quality alone, following a cupping at the grower level. The approach yields consistently impeccable quality in KRC blends and fair treatment of the lands and workers.

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