Why Go Now?
The epitome of glamour in the 1930s and 40s and rock ‘n’ roll sexiness in the 1960s and 70s, Rio is back in vogue. Preparations for the 2014 World Cup and 2016 Olympic Games mean revamps of everything from stadia to favelas, as well as protection orders on the colonial architecture. If São Paulo is Brazil’s economic powerhouse, Rio remains its cultural and hedonistic hub, with new arts spaces such as Movimento and the Bhering Factory and the renovation of the Theatro Municipal complementing landmarks such as the Niterói Contemporary Art Museum (pictured). The verities endure: Rio’s dreamy beaches, set against granite and quartz morros, and a proper wilderness just a 15-minute taxi ride away at Tijuca Forest Park. The cariocas, Rio’s residents, enjoy a frenetic social life and exude a natural grace, whether heading out for cocktails at the latest new bar in Santa Teresa or crossing the coast road in an otiose swimsuit. With London 2012 now over and the World Cup due to be hosted in the city in 2014, international focus is now turning to Rio - now is the time to go to beat the crowds.
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