Nobu Hotel London Portman Square has partnered with abstract artist, Matt Jukes, and Japanese spirits brand, House of Suntory, to create an immersive experience titled ‘Feelscape’ in the hotel’s experiential gallery space The White Box running from December 8 – January 31. A unique concept, ‘Feelscape’ uses a specially designed AI camera to turn each viewer’s emotions into a personalized piece of art, whilst empowering the viewer to stop and reflect. Visitors are then invited to The Lounge for a cocktail meticulously crafted in collaboration with House of Suntory, inspired by one of these emotions.
Jukes’ ‘Feelscape’ is a powerful exhibition that gives people a reason to reflect and feel optimistic about the year ahead. He acknowledges the viewers’ spectrum of emotions by providing art that encourages conversation, helping people to open up about their feelings. Backed by neuroscience and proving beneficial for personal wellbeing, Jukes says of the experience “I want to help people find that moment and to feel that connection back to their reality, as opposed to getting lost inside the stresses of the season. It’s a break away from that, to give people a moment to breathe and think about a positive change.”
With ‘Feelscape’ the camera is turned onto the viewer as their personal emotions are used to form a piece of art. As the user is encouraged to picture their future, a camera using AI locates 148 points on the individuals face. Jukes has assigned a color to seven emotions including joyful, surprised, worried, indignant, sad, fearful and angry, to transform each viewers’ emotions into a colorful, personalized ‘Feelscape’ piece of artwork acting as a reminder of the future they can create. Each user will be able to download their own Feelscape onto their mobile device or purchase a personal art print in various size.
Following the experience, guests are invited to The Lounge to enjoy a specially created cocktail in partnership with the House of Suntory that is inspired by one of these seven emotions. Guests can enjoy cocktails including the Sakura 75, a vibrant, fruity effervescent cocktail inspired by the feeling of happiness combining Suntory Haku Vodka with Japanese yuzu citrus and Champagne, the spirit forward and verdantly fresh Japanese Julep that combines mint and citrus notes with subtle surprises of Suntory Toki whisky, shiso and yuzu or the Genmaicha Old Fashioned, a slow sipping cocktail inspired by mindfulness.
Full cocktail list:
Feelscape Art Prints start at $34
Cocktails are all priced at $20