Over the years, Florida has experienced great growth in population and visitors, most especially its southern hub, Miami. Today, Miami represents a place of luxury combined with sunshine, blue waters, great food, and a premier nightlife & entertainment industry. People from all over the United States and the rest of the world are being drawn to this oasis for business, real estate investments, or simply just for vacation. In fact, it is now the 6th fastest growing region in the United States, which is significant considering not making it in the top 50 list from 2000 to 2010. It has especially become a place for economic growth because of the low tax rates and the encouragement for new businesses in general. The COVID-19 pandemic only further attracted populations, as it remained relatively open while the rest of the country and world was closing.
With a combination of all these factors, Miami will continue to grow in culture, diversity, business, and overall appeal. Someone who is making the most of being a Miami-native through his intrapreneurial perspective is Or Dori, a vital component of the Luxuri company. Luxuri works with premium vacation rentals and properties based in Miami. Jonathan Campau began Luxuri because he saw the need for high-end concierge service, as well as the great potential in the Miami real estate market. Since its beginning 5 years ago, the company has found great success accumulating clients and a vast portfolio. So much so, that in the past 8 months, Luxuri’s real estate brokerage sold over $100 million worth of property, and their vacation rental and property management portion is expected to earn $20 million in revenue this year.
Miami and Luxuri continues to attract real estate investors, and many of their properties can then be utilized as vacation rentals. Within this strategy, Dori is involved in creating a trusting relationship with these investors by keeping their properties in the best shape, requiring organization and detailed oversight. Luxuri also develops the properties to make them available to their selection of vacation rentals. In turn, the Luxuri name has become well-known to successful entrepreneurs, celebrities, and investors of all kinds.
Since the pandemic, Campau has been purchasing high-end properties to build the company’s equity. This is a momentous step from their beginnings of rental arbitrage. Luxuri’s assets are growing each quarter as Campau continues to add to its portfolio.
Dori will continue to use his network to grow Luxuri’s brand and portfolio, leaving an impression. During this process, being a Miami-native has allowed him to form vital connections with the biggest forms of entertainment in Miami. This includes connections with venues like LIV, Story, E11EVEN, Mr. Jones, Papi Steak, and others. Having these networks allows Dori to give Luxuri’s clients an all-inclusive experience. He can connect them with the best food and festivities the city has to offer, including activities like yacht charters or getting behind the wheel of an exotic car. Having the ability to serve their clients in such a detailed manner is what creates lasting impressions of not only the city, but Luxuri itself.
Dori’s social media influence has already proven to be a powerful asset to the growth and expansion of the Luxuri brand. Dori works daily with internal developers to code and build out the Luxuri brand consistently on all OTAs and partners’ website APIs. Dori’s focus over the past 6 months has been aligning the company image with that of a fortune 100 brand. Dori and Campau anticipate achieving this feat by year-end 2024.
Article by Paloma Rossano
