With the recent evolution of the brand, spearheaded by Creative Director, Massimiliano Giornetti, the house announces an impressive re-design set to provide a luxurious shopping experience to the Salvatore Ferragamo customer in one of the most important global Flagship
Salvatore Ferragamo will be the first 2 story designer boutique in the Bal Harbour Shops, nearly doubling in size from 4,300 square feet to 8,100 square feet by taking space on level two of the center. A more intimate ambience has been created through the use of warm, walnut wood accented with Venetian plaster, Bamboo stone lit by unexpected lighting to showcase the premier ready to wear collections (women’s and men’s) as well as shoes, handbags, luggage, belts, bijoux, silks, perfumes, eyewear, and small leather goods.
The first floor, comprised of imported Crème Vendome lime stone flooring, light color fabrics and rich wood accents, will feature an expanded women’s ready-to-wear space showcasing a full range of the women’s runway collection and accessories.
The glass façade framed with modern mirror polished profiles will showcase luxurious product in windows crafted to provide a theater like presentation. The facades on both levels will boast two sizeable back-lit illuminated light boxes depicting images from the seasonal ad campaign. Connecting the two levels will be an ornamental open staircase with accent lighting that will surely be the center piece of the store's design. A customized elevator will facilitate access to both levels of the shop.
European dark walnut flooring defines the men’s second level. The men’s ready-to-wear collection is displayed on free standing custom fixtures with walnut backing and new shoe displays are enhanced with LED lighting. Continuing throughout the Flagship, Italian leather furniture, display tables, and unique casing are incorporated into the second floor’s design.
“The Miami customer understands and appreciates the qualities that define the Salvatore Ferragamo Group - luxury, style, tradition and innovation,” states Vincent Ottomanelli, President of Ferragamo USA. “The expansion of the Bal Harbour boutique will provide a rich and intimate Ferragamo experience for our customers, delivering an impressive redesign to highlight new collections from Creative Director Massimiliano Giornetti for fashionable residents of South Florida and visitors to this
Salvatore Ferragamo will be offering unique Fall Winter 2014 runway shoes and handbag styles in precious crocodile skins designed by Massimiliano Giornetti exclusively for the Bal Harbour boutique.
Visit website: http://balharbourshops.com/