Sofitel Luxury Hotels Earns Highest Guest Satisfaction

  • November 6, 2010
Sofitel Luxury Hotels Earns Highest Guest Satisfaction
The French hotel group continues to excel in North America, jumping an impressive +62 points since 2009 in Overall Satisfaction index scores.

J.D. Power and Associates' North America Hotel Guest Satisfaction Survey evaluates hotel guest satisfaction based on guest experiences in eight key areas: Reservation, Costs and Fees, Hotel Facilities, Hotel Services, Food and Beverage, Guest Room, Web, and Check-in/Check-out. All index scores are based on a 1,000-point scale, and Sofitel earned an impressive 821 points.

In 2007, Sofitel announced a worldwide brand repositioning and its strategic plan to elevate the brand into the premium end of the international luxury hotel market. The basis of the new vision was built on the hotel group's existing values and by differentiating itself in the luxury market. Since the rebranding, Sofitel has scaled back its portfolio to create a consistent network of properties from over 200 to 130 properties.

Additionally, it has implemented subtle yet noticeable improvements at each property to augment ambience and overall experience, such as upgrades in bedding to include an all-feather bed and extra light down duvet, improved employee training, and additions in lighting, fragrances and music.

The North America Hotel Guest Satisfaction Study is in its fourteenth year and utilizes over 150 questions based on overall hotel experience. Guest evaluations for the recent study were conducted from July 2009 through July 2010 and aggregated from more than 53,000 guests who stayed in a hotel during this period. Discover Sofitel on www.sofitel.com