Miami is associated with luxury, opulence, and over-the-top glamour—from star-studded events like Art Basel, to billionaire residents whose yachts line the shimmering shore—and the exclusive home market reflects this very nature with skyscraper penthouses and mansions that appear suited for royalty. One real estate company fully embraces the grandeur of its locale in everything it does—from the clients and properties it represents, to a commitment to over-delivering—Super Luxury Group always goes above and beyond. We met via Zoom to find out how the founders of SLG, Daniel Tzinker and Alvaro Nuñez, go about their “matchmaking” approach to high-end properties, and what makes their relationship-driven style of business so unique.
Q: What did you do prior to forming the Super Luxury Group?
Alvaro: Prior to starting Super Luxury Group with Daniel, I had a company in the Caribbean that focused mainly on arranging high-end villa rentals and unique experiences. It was something very exclusive at the time, from the properties to the experiences themselves. As a result, many of the customers we worked with ended up investing in real estate of the same level with us.
Daniel: Before Super Luxury Group, I was a top producer at Douglas and Elliman, one of the most successful brokerages in NYC, and after 7 years at a large company I decided to open my own firm. In the past few years, I have been closing consistently record-breaking deals in the Miami area, including $26M land deal in Indian Creek (aka “Billionaire bunker”) that was not on the market, $20M properties in North Bay Road, and multiple penthouse deals in W South Beach, Edition and One Paraiso. With our 10+ year experience, we believe we know the ins and outs of the luxury market well enough to assist the affluent with their needs.
Q: What makes your partnership so great, what’s your dynamic?
Daniel: We really complement one another. Alvaro organizes all processes and makes sure that every aspect of the business runs smoothly. He acts as a connector bringing valuable people together, while handling all the data and marketing efforts of high-end properties. On the other hand, I am more focused on making the deal happen. I preview the properties, show them for the client, and present strong offers by negotiating the best price and terms.
Q: Tell us about Super Luxury Group, who is your target demographic and what kind of properties do you work with?
Alvaro: We mainly work with high-end properties that start at the $5M+ price point and our clients are usually ultra-successful business entrepreneurs. It’s definitely a unique audience that requires a very personal and special approach, but because of our continuous hands-on approach in this specific market we know what to expect and what is expected of us—we always aim to over-deliver because client satisfaction is of utmost importance to us.
Q: What is the unique selling point of Super Luxury Group that sets you apart from your competitors in the industry?
Daniel: We do whatever it takes, and beyond, to get the deal done. Whether the client is looking for a new home in Miami, or to sell/rent its current home, we specialize in putting our connections and negotiating skills in place to find the best outcome for the client. I personally think I am better at working with buyers and finding/negotiating the best deals for them. On the other hand, Alvaro brings a lot of his marketing background and social media experience that allows us to be very competitive when it comes to advertising luxury homes and making them stand out in the market.
Besides that, the client can count on our team to take them through every step of the journey. From the lawyer who handles contracts that benefit the client, to the accountant who can structure the deal in the most beneficial way from a tax standpoint.
Alvaro: We are matchmakers. Much like in dating, we “match” a buyer’s lifestyle with a property that truly caters to their personal needs. Once that takes place, we make the rest happen.
Q: Can you elaborate on the “matchmaking” aspect, and explain what makes your showings stand out?
Alvaro: We really make the showing is relevant to the property type and its lifestyle. For example, if the client likes yachts, we would look for a waterfront property that fits their style and conduct the showings on the VanDutch; if the client loves to golf, we may look for a property on a golf course, and take them on a golf cart. Another element is that in the first stage of scouting the neighborhood we drive the client around in a Tesla X since the screen in the car allows you to see the actual location with relevant points of interest—it’s like seeing it from a drone. We’re very experientially focused.
Daniel: We do our best not to waste the time or money of our successful clientele. So, we do a lot of leg work before the actual showings—a lot of previewing to see if the property is in the same condition in real life as it appears in pictures show, because there are a lot of renderings out there. We do everything in our power to save our clients time and money, while maintaining a top-level service throughout the process.