In uncertain times, the appeal of branded residential has never been so strong, with the number of developments set to double in the next five years. With an array of desired locations, paired with top-of-the-line amenities, VIP perks, and service to rival a luxury hotel, branded residences offer a lifestyle aligned with the ideals each brand represents. Backed by the prestige of world-renowned hospitality operators, luxury buyers can find reassurance in the level of comfort, quality, and design these residences afford, making it a sound investment.
SB Architects, an international architecture firm focusing on hospitality, residential and mixed-use developments, has seen the demand for branded residential explode in recent years. Savills reports that the branded residential sector has “grown by 230% over the last decade” and with the sector’s resiliency, that number is due to grow exponentially. For most buyers, larger spaces to gather with family and friends, transformational spaces allowing for work/play, outdoor living, and wellness amenities will be top of mind when choosing their future home.
Since 1960, SB Architects has developed iconic destinations for visionary developers and brands, both locally and globally. Focusing on site-specific research that sets the foundation for the design, the firm honors each site by designing solutions inspired by the regional vernacular, local materials, and unique sense of place inherent in each property. In recent years, the firm has turned its attention to branded residential, working with top operators across the globe.
Historically in the U.S. market, growth in the branded residential sector is going global, with new hotspots emerging. From the tropics to the mountains, spanning high-rise, mixed-use to timeshares, SB Architects has been a big player in the sector. A selection of their recent branded residential projects include:
With its iconic luxury address among the pastel palette skyline of Longboat Key, this five-star resort puts you in the heart of the chic urban landscape of one of the city’s most fabled neighborhoods. The hotel embraces its past with a transformed contemporary spirit, providing a front-row seat to the dazzling energy of the beach. With its unique culture, celebratory rituals, and anticipatory service, the residences offer uncompromising luxury at one of the finest addresses in the world.
As the cultural capital of Florida, SB Architects’ design for the 18-story branded residential tower draws inspiration from this unique Sarasota coastal lifestyle. Breaking with the traditional architectural style of the area, the residences’ wide cantilevered balconies, circle the building, providing residents with private outdoor space, and unobstructed views of the Bay. Oriented to the west, with a slight south rotation, the contemporary tower is designed to perfectly capture the famed ‘sunshine state’ sunset.
Introducing Via Mizner, a world-class destination located in the heart of an internationally recognized community. At Via Mizner, residents and their guests will enjoy an urban resort experience, where the elegance and grace of Boca Raton is enhanced by the exceptional service and personalized attention of Mandarin Oriental.
The legendary Dorado Beach Resort in Puerto Rico has been redeveloped to include the world’s first Ritz-Carlton Reserve residences. West Beach includes 2 to 4-bedroom condominiums located directly on the beach East Beach residences include 5-bedroom beachfront villas and 2 and 3-bedroom Botanical villages fronting the famed East to West Courses of Dorado Beach.
Influenced by the style of iconic Florida architect Addison Mizner, this is MVCI’s first development to offer townhomes and traditional flats. The two building types are carefully spaced throughout the site, offering varying landscapes and private entry courtyards. The community includes a large river pool and double slide pool, large clubhouse, fitness center, marketplace, bar, and outdoor living rooms.
Set within the destination ski resort of the Canyons Village north of old town Park City, the Pendry aims to provide a luxury experience for the contemporary mountain lifestyle. With direct ski-in/ ski-out access, these boutique branded residences form the heart of the village with a mixed-use retail plaza, offering multiple food and beverage offerings in addition to spa and event space.
SB Architects drew from Pendry’s signature blend of service and the celebration of culture to inspire a design that departs from the traditional log cabin aesthetic, reinterpreting Park City’s past within a new, more modern architectural vernacular.
The St. Regis Los Cabos at Quivira captivates with distinct expressions of sophistication. The St. Regis exemplifies the Baja Peninsula’s serene and spectacular landscape marked by sheer granite cliffs, huge windswept dunes, and rolling desert foothills. Architecturally, the design of the residences stays true to the locale, with a contemporary spin.
Situated on an outcropping that juts into the sea, this coveted property’s spectacular site provides unobstructed water views in two directions with access to two secluded beaches. Siting and massing of the low rise, structures are designed to take advantage of the sloping site, providing views to all buildings. The 35 branded residences are clustered in five buildings of either two or five stories.
