Having a solid social media following has become a vital prerequisite for a business career in the digital age. This is especially true of real estate. The latest data suggests that over 75% of realtors actively use social media to build relationships with clients, whereas 98% of would-be buyers and sellers also rely on online sources for their real estate needs. Consistent content flow and interactions with prospective clients are among the most efficient tools in promoting one’s real estate business. However, building a following among clients is a daunting task that may take years to accomplish.
Jeremy Batoff of Batoff Group at Compass Real Estate has crossed an impressive threshold on social media that few real estate agents can accomplish, making him the most ‘followed’ realtor in the Greater Baltimore Area. Given his vast network on both the demand and supply sides, Batoff leads the pack of Baltimore metro area agents. The interactions he creates with his clients make him well-known, accessible, familiar, and trustworthy. Alongside his engaging lifestyle and travel content, Batoff posts current listings along with other real estate interests. As Batoff’s profile is super active and draws thousands of followers, he can capitalize on his robust social media following, placing many eyes from all corners of the country on his listings and bringing new prospective buyers to the Baltimore real estate market.
Lately, the Baltimore area has been drawing newcomers from neighboring states, especially New York and Washington DC, looking to trade the daily hustle and bustle of the big city for a quieter, more relaxing way of life. In the last two years, Maryland has become one of the more popular destinations for relocating New Yorkers due to its high quality of life and lower cost of living. While many NYC residents choose not to relocate fully, an increasing number have decided to purchase “weekend” homes. Whether it be an estate in the Greenspring Valley or something more rural in Monkton horse country, both are within a convenient driving distance from New York City, many times the same commute time as other popular weekend spots such as the Hamptons. Young families with children, in particular, have been drawn to Baltimore because of its great schools; it is home to seventeen colleges and universities, some among the nation’s best. Moreover, there are many jobs in the area with major employers in health care, biotech, manufacturing, fintech, and sports. Several Fortune 500 companies are headquartered here, including Black & Decker, Constellation Energy, T. Rowe Rice.
As Baltimore welcomes New Yorkers and others seeking a change of pace, it is very much a two-way street. New York has become a popular destination, likely thanks to an easy commute via Amtrak, of an increasing number of Baltimore residents looking for something new and exciting. Whether scooping up pieds-a-terre for weekend jaunts to the city or purchasing starter apartments for children who have decided to relocate post-college, more and more Baltimore residents seem to be purchasing New York City apartments. Fortunately, Batoff has an in for those Baltimore clients wishing to have their very own piece of the Big Apple- star NYC Compass agent Eric Goldie. Ranked the top NYC agent on social media with transactions ranging from starter apartments to multi-million-dollar penthouses, Goldie also happens to be Batoff’s fiancé. As Batoff and Goldie themselves split time between a West Village apartment and Greenspring Valley horse estate, they are a testament to the perfect combination of city life/country life that is sought out by an ever-increasing number of today’s sophisticated buyers.
To check out Batoff’s list of properties for sale and rent, visit his website or follow him on Instagram
