Travel Dreams Survey Results Revealed

Travel Dreams Survey Results Revealed
Virtuoso, the international luxury network of travel advisors known for creating exceptional experiences, reveals the full survey results in the July/August issue of the network’s award-winning magazine, VIRTUOSO LIFE®.

Australia continued its reign as the top dream destination and newcomers such as the Amalfi Coast, Rio de Janeiro and Saint Petersburg made their debut, while perennial favorites Paris and Rome stood firm at the top of survey categories. Cruising also continued to rank high, with European river sailings besting other itineraries and a round-the-world cruise topping the trips of a lifetime. This mirrors what Virtuoso sees in consumer demand, with 2015 world cruises nearly sold out already. (A full report of findings appears at the end.)

The survey also identifies five travel personalities:
The Go-Getter (24% of respondents)

• Go-Getters are active, adventurous and want to see and do it all on their vacations.

• Dream vacations: Traveling the Trans-Siberian Railway, cruising the Amazon, zip-lining with the kids in Costa Rica and biking with the family through Tuscany.

• Virtuoso recommends: the 15-day Nomadic Expeditions rail journey from Beijing to Moscow, which joins the main Siberian Railway route in Ulan-Ude and includes guided sightseeing and a cruise on Lake Baikal. Departures: Multiple dates July 11 – September 21; from $9,195.

The Connoisseur (21%)

• The Connoisseur likes the best of everything, and indulges interests and passions while traveling.

• Dream vacations: Exploring Saint Petersburg, French wine-country cruises, taking the kids to the Swiss Alps in the summer, family pasta-making lessons in Italy and dinner dates in Paris’ five-star restaurants.

• Virtuoso recommends: Wine-tasting your way through Bordeaux over the course of eight days on Viking River Cruises’ 190-passenger Viking Forseti. Guided excursions include vineyard visits, blending Cognac, learning about truffles in Dordogne, dinner at a private chateau and city tours of Bordeaux, Blaye, and medieval Saint-Émilion. Departures: Multiple departures through December 19, 2014; from $1,956.

The Classic Traveler (20%)

• Classic Travelers are loyal to the places they love and will return multiple times to their favorite destinations.
• Dream vacations: Taking over a French villa with their family, going on a world cruise or riding the Orient-Express.
• Virtuoso recommends: The Venice Simplon Orient-Express has launched service from Brussels. Options include two-day direct journeys from Venice to Brussels and five-day itineraries that feature two hotel nights in Budapest as well as two nights on the train. Departures: Multiple dates through November 2, 2014; from $2,810.

The Relaxationist (18%)

• The Relaxationist travels to get away from it all to restore and rejuvenate.

• Dream vacations: Lounging on a beach in Tahiti, staying in a Paris apartment and relaxing in the Maldives or the French Riviera.

• Virtuoso recommends: For the kids’ first glimpse of Cannes, Rome, Florence and Naples, Disney Cruise Line’s eight-day voyage on the Disney Magic sails round-trip from Barcelona. Departures: August 15, 22, and 29, 2015; from $4,656 for a family of four.

The Trendsetter (17%)

• The Trendsetter is all about what’s new and next and is an early adopter of emerging destinations.
• Dream vacations: going on safari in Namibia, heading to space with Virgin Galactic, river cruising in Myanmar and wine tasting in Chile.

• Virtuoso recommends: Hike Sossusvlei’s giant dunes and track black rhinos and desert elephants in Damaraland on Swain Destinations’ Namibia safari. The ten-day adventure wraps up at Etosha National Park, home to giraffe, free-roaming lions and cheetah. Departures: Any day through October 31; from $6,235.
Whether they are renting private islands, tracking the “big five” on safari, or visiting the Holy Land, Virtuoso’s survey showed that upscale travelers of all types are looking to see as much of the world as they can.

Virtuoso’s 2014 Travel Dreams Survey results:

Top Trips of a Lifetime

1. Taking a world cruise
2. Visiting Italy’s Amalfi Coast
2. Calling on all seven continents
3. Renting a private island
4. Renting a European Villa
5. Seeing the highlights of Australia
6. Photographing the “big five” on safari
7. Exploring the Galápagos Islands
8. Antarctica
9. Journeying to the Holy Land
10. Chartering a private jet

Top 10 Dream Destinations

1. Australia
2. Italy
3. New Zealand
4. France
5. Fiji
6. Ireland
7. Greece
8. Antarctica
9. South Africa
10. The Caribbean

Dream Islands

1. Hawaii
2. Greek Islands
3. Fiji
4. New Zealand
5. Capri

Gourmet Favorites

1. Paris
2. Rome
3. Florence
4. Barcelona
5. New Orleans

Cities To Explore

1. Paris
2. Rome
3. Rio de Janeiro
4. Sydney
5. Saint Petersburg

Where to Set Sail

1. European river/canal
2. The Mediterranean
3. Australia/New Zealand
4. World cruise
5. Alaska

Best Trips for Two

1. Paris in April
2. Greek Islands
3. Overwater bungalow in Tahiti
4. Mediterranean cruise
5. Caribbean resort stay

Favorite Family Vacations

1. Hawaiian Islands
2. South African Safari
3. Ireland's castles and countryside
4. Alaskan Cruise
5. Galapagos Getaway

The sweepstakes portion of the survey yielded one lucky winner a Grand Prize valued at more than $35,000: a 12-day cruise for two in a penthouse cabin aboard the Crystal Symphony, sailing from Singapore to Bali with air courtesy of Etihad Airways. Virtuoso also awarded five cash prizes of $1,000.

The Travel Dreams Survey, conducted between February 1 and March 31, 2014, saw 8,830 responses from 33 countries. Please visit for more information. To be connected with a Virtuoso travel advisor to reserve any of these travel opportunities, please contact Virtuoso at 855.570-3830.

Photo credit: Crystal Cruises in Sydney Harbour