As the only W Hotel in Arizona, W Scottsdale continuously pushes boundaries to put on spectacular events for guests. Last month the hotel unveiled the new Ferrari 488 Pista Spider and 2019 Ferrari Portofino by lifting both cars (valued at a cool half-million dollars) onto its rooftop pool. The spectacle wowed guests, and the cars set a gleaming backdrop for a rooftop fashion show presented by Phoenix Fashion Week.
Now more than ever, hotels are seeking new ways to engage with guests and inspire them to share their experiences on social media. This goal, to disrupt the status quo and get people talking, has been part of W Hotels DNA since its inception. With the prevalence of social media, hotels like W Scottsdale are breaking barriers and coloring outside the lines to create moments and experiences that are both memorable and shareable.