A new series of Luxury Brand Status Index (LBSI) surveys from the independent and objective New York City-based Luxury Institute reveals firsthand impressions and rankings of dozens of luxury brands by high net-worth consumers from the United Kingdom, France, Germany and Italy.
Wealthy European shoppers evaluated each brand on quality, exclusivity, social status and overall ownership experience to tabulate an overall LBSI score. Also considered were price worthiness, willingness to recommend the brand and likelihood of purchase.
Based on overall LBSI scores, the top three luxury brands in each category rank as follows:
Hotels (26 brands): Taj Hotels Resorts and Palaces; Mandarin Oriental; Ritz-Carlton.
Handbags (39 brands): Hermes; Tod's; Chanel.
Women's Fashion (44 brands): Loro Piana; Brunello Cucinelli; Hermes.
Men's Fashion (35 brands): Loro Piana; Michael Kors; Brioni.
Several country-specific preferences are apparent. In Women's Fashion, Italians rank Valentino highest, Germans prefer Louis Vuitton, and Alexander McQueen earns top ranking in the U.K. In hotels, Ritz-Carlton ranks first in France and second in the U.K. behind Mandarin Oriental.
Respondents come from households with minimum annual income of EUR 50,000, or GBP 60,000 in the U.K. For greater details on brand rankings in each category and other purchase considerations of wealthy European consumers, visit www.LuxuryInstitute.com.
Photo: Taj Rambagh Palace in Jaipur, India