Nayarit enters 2026 with rising global attention, bolstered by its inclusion on Condé Nast Traveler’s prestigious “Best Places to Go in 2026” list. The recognition reflects a growing awareness of what locals have long known: this Pacific state offers one of the richest blends of natural beauty, cultural continuity, and thoughtful tourism development anywhere in Mexico. At a time when travelers are seeking destinations that feel grounded, authentic, and connected to their environment, Nayarit provides a landscape where each region, from the coastline to the mountains, offers a distinct sense of place.
Stretching across beaches, wetlands, Indigenous territory, colonial towns, and lush interior highlands, Nayarit is uniquely positioned to offer breadth without sacrificing depth. Visitors can begin the day surfing in Sayulita, spend the afternoon birdwatching in Marismas Nacionales, and close the evening in a Pueblo Mágico where centuries-old traditions remain part of everyday life. The state maintains a refreshing balance: immersive yet approachable, expansive yet still undiscovered in many ways. In anticipation of increased interest for the year ahead, the Nayarit Tourism Board highlights 26 reasons why the state is one of Mexico’s most compelling destinations for 2026.
Beaches & Coastal Experiences
Riviera Nayarit remains the signature coastal region of the state, known for its wide beaches, surf-ready breaks, calm coves, and community-driven towns that have evolved while preserving their identity. The shoreline offers a rare combination of accessibility and ecological integrity—something travelers increasingly value.
1. Pristine beaches of Riviera Nayarit, known for long stretches of soft sand and warm Pacific water
2. Clear, swimmable waters in San Pancho, a town that blends cultural creativity with relaxed seaside living
3. Surf culture in Sayulita, where consistent waves support both beginners and experienced surfers year-round
4. Secluded coastline in Litibú, ideal for travelers seeking quiet spaces and a softer footprint
5. Boat trips to Islas Marietas and the protected Hidden Beach, offering close contact with one of Mexico’s most iconic marine reserves
6. Winter humpback whale migration, when the coastline becomes a corridor for one of the Pacific’s most extraordinary natural spectacles
Nature & Outdoor Exploration
Nayarit’s interior opens into environments that feel dramatically different from its coast—mountainous, green, and rich with endemic species. These areas reflect the state’s ecological diversity and support nature-centric travel grounded in conservation and community participation.
7. Hiking in the Sierra Madre Occidental, where trails move through forests, ridgelines, and panoramic viewpoints
8. Birdwatching in the wetlands of Marismas Nacionales, one of Mexico’s most important ecological zones
9. Kayaking and paddleboarding in calm lagoons that offer low-impact ways to observe regional flora and fauna
10. Jungle zip-lining, giving visitors a high-canopy perspective of the state’s biodiversity
11. Eco-tourism programs in protected reserves that emphasize sustainable practices and community stewardship
Culture & Heritage
Cultural tourism in Nayarit remains deeply rooted in Indigenous traditions, colonial history, and craftsmanship. Across towns and rural communities, travelers find longstanding cultural expressions that continue to evolve while preserving their original significance.
12. Los Toriles archaeological site, offering insight into pre-Hispanic civilizations that shaped western Mexico
13. Huichol art and cultural experiences, where visitors can learn about symbolic beadwork, textiles, and spiritual cosmology
14. The historic center of Jala, designated Pueblo Mágico, with cobblestone streets and preserved architecture
15. Architectural highlights, museums, and public plazas across Tepic, the state capital
16. Artisan markets that showcase weaving, beadwork, textiles, and handmade crafts rooted in local identity
Culinary & Gastronomic Experiences
Nayarit’s culinary landscape is one of its most compelling attributes, defined by its coastal bounty, agricultural richness, and regional recipes that highlight Indigenous and mestizo heritage. Food remains an essential point of connection for travelers exploring the state.
17. Fresh seafood served daily in coastal communities, often prepared according to longstanding local methods
18. Bright, citrus-forward Nayarit-style ceviche, a regional staple that reflects the flavors of the Pacific
19. Traditional dishes such as tacuche and bejuco, grounded in Indigenous culinary practices
20. Street food culture in Tepic and Sayulita, offering approachable entry points into regional flavors
21. Beachfront dining and cooking classes that allow visitors to engage directly with local ingredients and techniques.
Wellness
Nayarit’s wellness appeal continues to grow, supported by natural landscapes and community-based retreat spaces. The state encourages travel that prioritizes intention, rest, and meaningful connection.
22. Luxury wellness resorts and spas in Punta Mita, offering high-end treatments rooted in natural elements
23. Sunrise beach yoga set against the Pacific horizon, creating a daily ritual for grounding and reflection
24. Wellness retreats in Sayulita and San Pancho that integrate movement, mindfulness, and local holistic practices
Adventure & Active Travel
For active travelers, Nayarit’s terrain and coastline create an ideal setting for sport and exploration. The state offers a broad mix of water-based and inland activities that support more dynamic itineraries.
25. Surf lessons in Sayulita, supported by a strong local surf school community
26. Sportfishing in the biodiverse waters of Banderas Bay, home to species that attract anglers from around the world
With meaningful cultural connections, diverse landscapes, emerging culinary innovation, and an unwavering commitment to sustainable tourism, Nayarit enters 2026 as one of Mexico’s most distinctive destinations. These 26 reasons highlight a state that continues to evolve while honoring the natural and cultural foundations that make it truly unique.
