In the vibrant heart of Cartagena—where colonial charm meets Caribbean soul—a new chapter in luxury travel has unfolded. Over the past year, Explore Tribu has redefined what it means to travel with purpose, blending opulence with cultural immersion, and leisure with legacy.
Since its Cartagena launch in 2023, Explore Tribu has hosted more than 20,000 travelers, offering unforgettable experiences that connect global guests with the rhythms, stories, and soul of Colombia’s Afro-Caribbean heritage. From private yacht charters across turquoise waters to cultural immersions in historic towns like San Basilio de Palenque, Tribu has evolved into more than a travel brand it’s a movement.
With over $8.2 million USD infused into the local economy, Explore Tribu exemplifies how intentional tourism can uplift communities, create sustainable jobs, and amplify culture on a global stage. Signature experiences such as the Afrobeats & Reggaeton Island Boat Party, curated rum and chocolate tastings, and luxury yacht charters have drawn global attention and partnerships—positioning Tribu as one of the most innovative names in modern travel.
But behind every curated moment lies a deeper mission: to celebrate the global diaspora through joy, movement, and meaningful connection. In Cartagena, this mission has blossomed. Local university students have become trained tour guides, DJs, boat captains, and hospitality professionals—turning raw talent into real opportunity. Cultural storytelling is now central to each journey, giving travelers a chance to honor Colombia’s Afro-descendant legacy in a truly authentic way. “Cartagena has given us more than just a setting—it’s been a partner in building something historic,” says Ashley Perkins, Co-Founder of Explore Tribu. “We came with a vision to merge cultural depth with luxury—and the response has been deeply moving. This is only the beginning. ” Explore Tribu’s impact hasn’t gone unnoticed. The company has been featured in Vice, collaborated with global brands, and welcomed travelers from the U.S., Europe, and across Africa.
As the brand marks its one-year anniversary in Colombia, it stands rooted in its core values: culture, class, and connection. In an industry often defined by trends and volume, Tribu chooses soul, purpose, and excellence. Whether you’re sailing into sunset with Afrobeat rhythms or uncovering the untold history of Palenque, every Tribu experience is a reminder: this isn’t just travel—it’s transformation
Visit website: https://www.exploretribu.com/
