New initiative aims to train the next generation of tourism storytellers through creative, accessible education.
Beautiful Destinations, the award-winning creative agency known for shaping some of the world's most compelling travel content, has announced the launch of the Beautiful Destinations Academy, an educational platform built for aspiring travel content creators, tourism professionals, and digital storytellers. With a global audience of over 50 million followers across social platforms, the company is now turning its expertise into accessible training for emerging talent worldwide.
The Academy's mission is clear: democratize access to top-tier creative education and equip the next wave of content creators with the skills needed to thrive in the travel, hospitality, and lifestyle industries.
The launch of the Academy reflects Beautiful Destinations' longstanding commitment to creativity as a driver of economic and cultural opportunity through travel. As demand surges for digital-first branding and content in the tourism sector, the Academy addresses a critical gap: training for creators who understand both aesthetics and analytics.
This move also taps into global trends shaping the industry. With Gen Z embracing travel as a means of personal storytelling and social impact, the Academy arrives at an important time. The creator economy is thriving, and the need for skilled, socially conscious storytellers has never been greater.
The Beautiful Destinations Academy offers a dynamic blend of on-demand courses, live virtual sessions, and one-on-one mentorship. Students can learn directly from BD’s award-winning creative team, gaining professional-level experience.
Courses will span Travel Filmmaking, Drone Cinematography, Social Strategy for Tourism, Sustainable Storytelling, and Data-Driven Content Design. Participants who complete the program will receive certification and gain opportunities to contribute to real-world campaigns with global tourism brands.
Accessibility is at the heart of the Academy’s design. Delivered online, the program is affordable and includes scholarship support for creators in emerging markets. Special focus is being placed on regions traditionally underrepresented in global travel media, such as Africa, South Asia, and Latin America.
By making world-class creative training available to all, the Academy aims to spark local content ecosystems and support talent in communities where tourism storytelling is both an opportunity and a necessity.
"There is a new generation of creators who see travel as a platform for storytelling, sustainability, and social impact," says Jeremy Jauncey, Founder of Beautiful Destinations. "This Academy is for them."
Early endorsements have already come from tourism boards and partners aligned with the vision, including strong interest from government-led marketing entities and global travel institutions.
Among the first potential collaborators is Visit Dubai, the city’s official tourism and marketing body. Known for its role in positioning Dubai as a global hub for business, lifestyle, and innovation, Visit Dubai aligns with the Academy’s goals of nurturing creative talent and promoting destination storytelling.
Pilot projects will soon launch with selected destinations, creating real-world opportunities for Academy students to contribute to branded content campaigns that influence how the world sees travel.
Applications are now open for the first cohort of the Beautiful Destinations Academy. If you're ready to expand your skills and tell stories that matter, now is the time to apply. Classes begin soon, and space is limited.
To learn more or apply, visit the Beautiful Destinations Academy website.
