The website, a first for Greece in terms of innovative design, quality of content and the breadth of destinations and experiences covered, Discovergreece.com aims to highlight the diversity of Greece as a leading travel destination worldwide.
MARKETING GREECE has created a high-quality interactive platform, designed to take into account international best practices in terms of tourist product and destination marketing principles. Visitors can read about unique experiences offered by 120 destinations within Greece, and view more than 3,000 stunning photographs and 60 specially made videos. The site contains some 130,000 words of content, mostly in the form of Hidden Gems, Highlights and Must See suggestions, inviting visitors to plan their trip easily and quickly.
Discovergreece.com also features an integrated booking engine allowing users to book accommodation and air travel and the functionality of tailoring holidays around individual user specifications and preferences.
One of its principal aims of the portal is to lengthen the tourist season in Greece and propose combinations of experiences that are new to travellers, both first-time and return visitors.
MARKETING GREECE chairman Andreas Andreadis notes: "MARKETING GREECE was established to serve as an idea, a vision for the new era of development of Greek tourism. This vision translates into reality today with the global launch of Discovergreece.com. We promised to give a new dimension to the promotion of Greece as a tourist destination. A dimension that meets modern needs in a highly competitive international market environment, and the high demands of potential visitors thirsty for new experiences and fresh images."
Andreadis says that “we are anticipating 18.5 million visitors to Greece and 13 billion euros in tourism revenue in 2014, while our goal is for this figure to exceed 24 million visitors and 18-19 billion euros in turnover by 2021”.
“MARKETING GREECE was established in order to contribute to this effort and, although it has not been operating for long, it has already achieved a good measure of success, the most significant of which is the launch of Discovergreece.com,” he says.
Additionally, Andreadis points to the positive impact on tourism expected from the extension of opening hours at Greece's most popular museums and archaeological sites from 8am to 8pm daily between April 1 and October 31.
MARKETING GREECE managing director Iossif Parsalis notes: "What differentiates Discovergreece.com is the fact that it focuses on the product dimension of Greek tourism. Utilising the experience of the tourism industry, McKinsey's report on the development of Greek tourism policy for 2021, the MARKETING GREECE team has delivered a website that incorporates the latest technology and most up-to-date practices of electronic and digital communication to a global audience. Discovergreece.com will create a global community of supporters of Greek tourism. A community that will grow and contribute to new record results for tourism."
For more information please visit www.discovergreece.com